5 Indications That You Would Benefit From Multichannel Publishing Software

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Do you fully exploit the potential of your content? And how can you ensure that you reach as many readers as possible? These and other questions are answered in this article. I will introduce you to multichannel publishing – and reveal the 5 indications that will show whether you too would benefit from multichannel publishing […]

5 Reasons Why Your Digital Publishing Strategy Doesn’t (yet) Work

5 reasons why your digital publishing strategy doesn't (yet) work

When it comes to role models for a great digital publishing strategy, the same names keep popping up. What does this mean? Obviously, some companies have been more successful than others in adapting to changes in their readership. However, the vast majority of publishers are disappointed with their own digital publishing strategy. In my experience, […]

Social Media for Publishers: 5 Promising Platforms and How to Leverage Them

Promising Social Media Platforms For Publishers

One of the most significant changes in publishing centres on the rise of social media. These platforms have become extremely important tools in keeping consumers informed about the world around them. As a result, consumers of all ages have moved away from traditional sources of media and have allocated more of their news-gathering time to […]

5 Reasons Why You Should Publish Your Magazine as an App

5 reasons why you should publish your magazine as an app

It is hard to believe that the history of digital publishing spans more than 30 years.  During this time, publishers have experimented a lot and many attempts have failed. In many cases an editor’s vision has been too far ahead of the technology and the lifestyle needs of the reader. However, with the rapid rise […]

8 Facts Publishers Should Know about Apple News Plus

Facts about Apple News Plus

Apple launched its new subscription service called “Apple News Plus” in March 2019 in the US and Canada. And you probably know that the company plans to launch this service in the UK and Australia in autumn 2019. As is often the case with Apple announcements the reactions after the launch ranged from “a disappointment” […]

7 Essential Tips that Will Boost Your Omnichannel Marketing Results

7 Tips that will boost your omnichannel markering results

“Omnichannel is what consumers expect, but hardly anyone in the market provides smoothly. Those who succeed first will own the future.” Achim Himmelreich, Director of Digital Transformation at Capgemini and Vice President of the German Association for the Digital Economy (BVDW) Omnichannel marketing means reaching your users personally across all channels and offering them a […]

Multichannel vs. Omnichannel: What Every Content Publisher Should Know

Multichannel vs. Omnichannel Multichannel vs. omnichannel: What every content publisher and marketer should know

Did you know that more than 50% of all customers are now active on multiple channels before they finally decide to buy a product? This was the result of the Consumer Survey Report by VWO. So, it’s no wonder that the terms multichannel marketing and omnichannel marketing are often-used in the marketing community. The interesting thing […]