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13 Content Marketing blogs even publishers can learn from

Timo Lamour

Timo Lamour

Marketing Blogs even publishers can learn from

Do you hope to take your content strategy to the next level? Or are you having trouble with a particular aspect of distribution? Are you wondering on which platforms you should be present? 

Why not check out brands and companies that also produce a lot of content?

Furthermore, if you’re facing a new, seemingly big challenge, there’s always someone you can get fresh inspiration from. 

So, why not think outside the box? And take a closer look at some fantastic marketing blogs. There are numerous marketing experts who specialise in various digital niches, including:

  • Content Marketing,
  • Affiliate Marketing,
  • Email Marketing,
  • Inbound Marketing
  • and Marketing Automation.

In this blog I have compiled the must-reads of some prominent professionals for you and garnished them with some little known insider tips. 

The following blogs also offer interesting insights for non-marketers away from their own oasis of well-being. 

Let’s go.


1. HubSpot 

Everyone who deals with inbound marketing knows HubSpot. The software company organizes its own content on its blog in three categories: Marketing, Sales and Agency. 

The marketing blog is well worth reading as you will find high-quality content and practical tips. Topics are about everything that has to do with inbound marketing, especially content planning, content strategy and analysis.

Whatever you pick up here, you can confidently trust.

Also, you don’t have to and shouldn’t use HubSpot’s page layout exactly, but you should definitely take a look at HubSpot’s site structure. Why? Because this type of website produces the lowest bounce rate and keeps visitors on your site for a long time.


2. Buffer 

In Buffer’s blog, a well-known company for social media automation, you will find numerous statistics.

Especially on social media but also on content marketing topics in general. Remember: Statistics validate your content. They increase the trust between you and the reader and give your audience the confidence that you know exactly what you are writing about.

A post about how to produce great 6-second ads for YouTube uses statistics such as: “95% of the videos seen on YouTube are played with sound. This means that music and speech are essential components for the success of your ad.”

One of many statistics used by Buffer
One of many statistics – found and used by Buffer.


3. Content Marketing Institute 

The Content Marketing blog by Joe Pulizzi, founder of the Content Marketing Institute, is one of the most important blogs in the sector. I met him once at the OMR Festival 2019 and I have to say, he really is a great guy.

His Content Marketing Institute is one of the world’s leading content marketing training companies. In addition to a huge selection of blog articles on current topics, there are special areas for research, content marketing events and training. 

One of the first steps in building a strong content marketing campaign is to get your team on your side.

How do you do it? With the development of a content strategy for the coming weeks, months and sometimes years. The Content Marketing Institute is one of the best places to go for this type of project.

You will immediately see that content is regularly published on this blog. That many different authors have their say and that a variety of topics are covered including marketing automation, optimal strategies and conversion rate optimisation.


4. Neil Patel 

Another celebrity among content marketing blogs is Neil Patel‘s blog.

According to the Wall Street Journal, Neil is one of the top influencers on the Internet. He is a bestselling author and was recognised by President Obama as a top 100 entrepreneur under the age of 30 and by the United Nations as a top 100 entrepreneur under the age of 35. 

You know, it’s one thing to write and publish a blog post. It’s another to actually interact with your audience.

Remember that the main purpose of your posts is to inform your audience and at best teach them something. Neil Patel really does his best to respond to every comment. Even to those who don’t ask specific questions. 

Neil Patel Blog comments

Another highlight on his website: In the “Tools” section you will find helpful SEO resources. For example, the Ubersuggest tool for free analysis of your own website. 


5. Quicksprout 

Quicksprout was originally launched by the above mentioned Neil Patel in 2008. Over the years, Neil has built Quicksprout into one of the leading blogs for online marketing. 

Today, Quicksprout is led by Corry Cummings and Lars Lofgren.

Through Quicksprout University, they share their most important tips and hacks on various online topics with readers. There is a separate area for content marketing. In addition, you can browse through this very extensive blog on the different facets of online marketing. 

The free and very informative Advanced Guide to Content Marketing provides you with detailed suggestions to improve your content strategy. 

By the way, you can learn how to increase your reach by reusing older content here.


6. Social Media Examiner 

The Social Media Examiner blog describes itself as a “guide through the social media jungle”.

The Social Media Examiner offers daily industry news. There you will find best practices for social media, blogs and podcasts, as well as comprehensive marketing guides for all the different social media platforms.

A real highlight is the weekly live chat on Twitter

Social Media Examiner pursues a broad approach for its own niche. However, you never lose focus. True to the motto: There is still something to say. Things change, new trends emerge, news happen and so on and so forth.

So in the last days, among other things, articles were written on topics such as LinkedIn advertising, Instagram stories content plan, Facebook and Instagram shopping ads or personal branding.


7. Search Engine Journal 

For more than 15 years, the Search Engine Journal, an American online magazine, has offered high-quality articles on online marketing. 

The focus is again on SEO, but there are also blog articles on classic content marketing to read.

The articles are written throughout by qualified online marketing experts such as Roger Montti and are characterised by high quality. In addition, external experts such as Julia McCoy are consulted so that you get to understand different views on content marketing. 

Search Engine Journal Contributor Julia McCoy


8. Maël Roth 

The blog of content marketing strategist Maël Roth offers sophisticated articles on the topics of content marketing and content strategy.

Not only that, but he writes in German, English and French, which is pretty cool I guess. 

You will miss the usual articles about content marketing for beginners.

On this blog it’s mainly about content marketing strategy. Maël Roth gives unusual food for thought, addresses unpleasant things and questions critically.

A great blog beyond the mainstream.


9. Chimpify 

Chimpify, formerly known as the “monkey blog”, is the blog of Vladislav Melnik.

It’s all about inbound marketing. Besides Vladislav, a large number of different blog authors write here about interesting facts regarding classic inbound marketing.

You will immediately notice that the blog articles are extremely detailed and reader-friendly. Therefore it won’t surprise you that the blog is primarily aimed at beginners.


10. Unbounce 

The blog of Unbounce specialises in landing pages and conversion optimisation. It is primarily aimed at marketing specialists.

Enjoy refreshing articles that highlight conversion rate optimisation, landing page optimisation and A/B testing from every conceivable perspective. 


11. Moz 

The seattle-based Moz company offers SEO software solutions. Moz became first known for its extensive Beginners Guide to SEO

MOZ SEO Beginners Guide made them quite famous in the beginning

The free guide can be downloaded from Moz’s large “Learn SEO” section. There is also a Q&A area, a large learning centre, paid training sessions and a forum with dedicated users. 

Moz’s English-language blog is primarily aimed at advanced users. The content and SEO sections are detailed and sophisticated. 

If you recognise the importance of unique, useful content, you also know the importance of concrete case studies.

Moz takes case studies to a whole new level and publishes true works of art in this genre.

For example, this case study shows how a website has managed to be ranked first in an organic Google search for a SEO keyword with a massive search volume in less than three months.

Moz also offers free SEO tutorials on Whiteboard-Fridays.

MOZ Whiteboard Friday

12. Sistrix 

The company Sistrix also specializes in SEO analysis tools.

The blog of founder and managing director Johannes Beus and his employees is therefore primarily about SEO.

However, content marketing also has a firm place. There is a whole series of detailed and carefully researched blog articles. 

Particularly exciting are the blogs with actionable tips for the implementation of own SEO measures as well as various studies, which are embellished by graphics (of course from the Sistrix Toolbox).


13. Jeff Bullas 

Last but not least: According to Forbes, Jeff Bullas is one of the top influencers in social media. And rightly so. So, it’s no wonder that in his blog he mainly reports about social media. 

One thing you can learn from Jeff like from no other is e-mail marketing.

It doesn’t matter how much traffic you get or how big your niche is. Building a list for your email marketing campaigns is an absolute must.


Conclusion

If you are a content creator, digital publisher, or anyone else who wants to create more content, now may be the time to learn from the best. 

And by the best I mean the best marketing experts. Because in the area of content, distribution and analysis, the above blogs have a lot to offer.

From affiliate and email marketing to automation. Many of the tips presented in these top blogs can help you exceed your own content goals. 

Have I left out other top bloggers who have already helped you a lot? Do you have a favourite marketing blogger? Please let us know, on LinkedIn, Facebook or Twitter.

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