TI Media, formerly TIME Inc., selects SPRYLAB’s Purple DS® platform to publish all of its digital magazine titles in the UK
TI Media, formally Time Inc., has selected SPRYLAB technologies to be its interactive e-publishing platform provider of choice in the UK market. The globally renown publisher has already successfully migrated its market-leading portfolio of digital editions to SPRYLAB’s Purple DS® platform in a migration process that ended this July. The technical and strategic partnership contains all of TI Media’s 39 brands with about 100 apps for tablet and phone.
TI Media’s portfolio, which reaches 16.4 million UK adults monthly, spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly and Country Life, as well as specialist titles such as Decanter and Wallpaper*. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.
TI Media’s aim of switching from their own digital platform to a new one was to find a solution that meets all current expectations, and has progressive options for future development and growth. After an exciting and intensive tender, TI Media has chosen SPRYLAB because of its very flexible and scalable Purple DS® platform, and more than 10 years of publishing experience.
“Those that have migrated any software platform will know what a daunting task that that can be. Therefore I was keen to partner with SPRYLAB to utilise their experience and get my hands on the Purple DS® platform. The platform has proven to be an efficient, semi-autonomous publishing platform. The SPRYLAB support team have been responsive and coherent throughout our migration process. And I can say so far so good.”
“It is great that our effort and excellent offerings are attracting more and more interest in the competitive UK market. We are very excited to have the chance to work with TI Media as one of the biggest and highly regarded publishers in the UK. We very much look forward to regularly producing and publishing all of their great digital magazines on our platform. The migration was successful and all titles are live. Now I look forward collaborating and innovating on new ways of efficient and creative publishing.”
TI Media app examples: