Purple Essentials is a digital publishing solution that optimizes the workflows of small and medium-sized daily newspaper publishers through automation and AI support. This out-of-the-box solution includes an AI-powered editorial system, a standardized website and an optional app - all at an affordable price thanks to efficient standardization. The rapid deployment of Purple Essentials - within just 4-6 months - enables publishers to quickly establish themselves digitally. As a SaaS product, users benefit from regular updates without having to tie up their own developer resources and always remain technologically up to date. Purple Essentials provides publishers with a cost-effective, rapidly deployable and future-proof solution for digital transformation.

Purple Hub: Your headless CMS At the center of Purple Essentials is the Purple Hub, a headless CMS that forms the starting point for your editorial workflow. It is a headless backend for content creation and editing that is equipped with AI services such as ChatGPT. These services allow you to adjust text length, create SEO-optimized headlines and write social media posts directly in the system. Purple Content Cloud: Content preparation reimagined Content is stored in the Purple Content Cloud and enriched with state-of-the-art tools such as text-to-speech. Additional AI services support you in optimally preparing your content for all channels. Purple Web Experience: A website that inspires Experience a fast, responsive and secure website that offers your readers a first-class user experience and complies with the latest SEO standards. Your news site will not only look good, it will also score highly with search engines. Purple App Experience: The app that can do more Offer your users a hybrid app that sets new standards in terms of user experience. Whether news or e-paper - your content is always optimally presented. Integrations that make your life easier Purple Essentials integrates seamlessly into existing systems and includes partnerships with tools such as Desk-Net for planning and Plenigo for subscription management. You also have the option of using "tohoop" from ppi to digitize your print processes. Purple Essentials is not just software - it is a complete solution that makes your publishing house future-proof.

Purple Essentials stands out in the world of publishing software thanks to a range of features that make it especially indispensable for publishers: Tailored to local and regional reporting, Purple Essentials is a bespoke solution that is perfect for the rapid creation and distribution of local and regional content. Publishers can immediately strengthen their proximity to their readership. Digitization made easy: As a SaaS platform, Purple Essentials enables publishers to quickly develop digital offerings and establish them on the market, supported by ongoing updates and constant adaptation to new technological developments. Key features: Time and cost savings: fast implementation and a clear, predictable pricing model make Purple Essentials particularly attractive for budget-conscious publishers. Ease of use: The platform is designed to minimize training time and allow publishers to focus on what they do best - creating great content. Complete system from a single source: Purple Essentials is the result of intensive research and cooperation with publishers and offers a system that is directly tailored to the needs of the industry. Extensive features: With tools for every aspect of publishing - from content creation to audience development - Purple Essentials offers a comprehensive solution for modern publishers. Purple Essentials offers exactly what publishers need for a successful digital presence - it's a specialized solution that simplifies the editorial day-to-day and facilitates digital transformation.

Purple Essentials offers a variety of benefits that make it an optimal solution for regional and local publishers: Fast implementation: With Purple Essentials, your publisher is quickly on the digital market: Thanks to prefabricated structures and a standardized approach, Purple Essentials is fully operational in just 4-6 months. This rapid implementation process means you can reap the benefits of digitization without delay. Cost efficiency: Purple Essentials is a cost-effective solution, especially when compared to custom development. The transparent pricing model and SaaS model make budget planning easier. The funds saved can be used to develop new digital business models. Optimization of the editorial workflow: The integrated backend (Purple Hub), content preparation in the Purple Content Cloud and the user-friendly front-end builder (Purple Experience Builder) simplify the editorial process. This enables more efficient content creation and editing and frees up resources for the development of new digital offerings. Integrated AI services: With AI services such as ChatGPT for text length adjustments and SEO-optimized headlines, Purple Essentials provides powerful tools to automate and optimize editorial work. Best-in-class tools: Purple Essentials integrates leading tools in publishing, including Desk-Net for topic scheduling, Plenigo for subscription management and Upscore for paywall. Seamless integration with print workflows: Purple Essentials offers a standardized workflow for print publications that can be easily integrated into any existing print system. Optionally available is "tohoop" from ppi, an in-depth integration of print directly in the editor. Overall, Purple Essentials enables publishers to enter the digital transformation quickly and efficiently, optimizes editorial workflows and supports the development of new digital business models by freeing up resources that were previously tied up in less efficient processes. With Purple Essentials, you can focus on what really matters: creating high-quality content and engaging your readership.

Purple Essentials clearly stands out from its competitors and offers specific advantages that make it particularly attractive for small and medium-sized publishers: Complete all-in-one package: Purple Essentials is a ready-to-use all-in-one solution. It offers everything publishers need to produce their content efficiently and distribute it widely. In addition to a powerful editorial system, Purple Essentials also includes a responsive website and a hybrid app. These offer both a news and an e-paper section, enabling a comprehensive digital presence. "Pre-designed" system: With Purple Essentials, publishers don't have to worry about the technical setup. The system is already optimized for a successful digital transformation and takes the technical planning off your hands. Continuous development: Purple Essentials benefits from a targeted product roadmap that is specifically geared towards the publishing segment. This ensures that publishers always have access to the latest technical developments and features, such as Purple Prompts with integrated ChatGPT in the editor. Simple operation: Purple Essentials is characterized by its simple and intuitive operation. Onboarding for editors is quick and uncomplicated, which significantly reduces the training period. The publisher retains control: Unlike other providers, publishers retain full control over their business with Purple Essentials. Purple provides the technology, but all other decisions - from content to business strategy - remain with the publisher. Overall, Purple Essentials offers a unique combination of completeness, ease of use and forward-thinking technology that sets it apart from other solutions on the market. Publishers can rely on Purple Essentials to provide them with a powerful, efficient and customized solution.

We understand how important reliable support is for the smooth operation of your editorial team. That's why we offer comprehensive support and ongoing maintenance: publishers using Purple Essentials benefit from our support team, which is available from 6am to 10pm every day. Whether you have questions, need help using the system or encounter a problem, our team is ready to help you quickly and efficiently. For publishers who need support around the clock, we offer optional 24-hour support.

Purple Essentials is your partner on the path to the digital future. It has been specially developed to accompany and support small and medium-sized daily newspaper publishers in their digital transformation. Comprehensive digital platform: Purple Essentials offers a holistic solution that covers all aspects of digital publishing. From AI-powered editorial systems to responsive websites and hybrid apps, Purple Essentials ensures that publishers have the tools they need for a successful online presence. Easy transition to the digital world: With its out-of-the-box solution, Purple Essentials enables publishers to enter the digital world quickly and easily. The system is user-friendly and requires minimal training, allowing publishers to quickly implement their digital offerings. Workflow optimization: By automating and simplifying processes, Purple Essentials helps to optimize the editorial workflow. Publishers can work more efficiently, giving them more time to create high-quality content. Support for the development of digital business models: Purple Essentials offers the necessary flexibility and functionality to support and implement new digital business models. Whether it's managing online subscriptions, monetizing content or analyzing user data, Purple Essentials provides the tools publishers need to succeed in the digital age. Continuous updating and customization: As a SaaS solution, Purple Essentials is continuously updated and adapted to the latest technological developments. This ensures that publishers are always at the cutting edge of technology and can benefit from the latest digital trends. Overall, Purple Essentials helps publishers master the transition to a digital future by enabling them to optimize their processes, develop new business models and present their content effectively and engagingly online.

Purple Essentials was developed as an efficient and uncomplicated solution especially for small and medium-sized daily newspaper publishers. It offers a clear and fixed feature set that provides a quick-to-deploy and cost-effective solution. When it comes to integrating existing systems that are not part of Purple Essentials, such as specific paywall or newsletter systems, Purple offers a more comprehensive platform. Purple enables seamless integration and customization to meet your publisher's specific needs. For publishers who want to benefit from a standardized product: Purple Essentials is ideal if you are looking for a straightforward, out-of-the-box system that covers basic needs without adding complexity. For publishers who need more flexibility and customization: Larger publishers that require special customization or integration of specific external systems will find the flexibility and tailored functionality they need in Purple. Overall, Purple offers a range of solutions to meet the different needs and requirements of publishers, whether through the ready-to-use Purple Essentials or the more comprehensive and flexible Purple.

Purple Essentials offers flexible upgrade options that are specifically designed to further increase the efficiency and functionality of the editorial system. Optional upgrade modules for Purple Essentials: Print module: "tohoop": This module enables seamless integration of print article editing directly in the Purple Hub editor. With "tohoop", publishers can effortlessly design the transition between digital and print content and thus further optimize their editorial processes. Purple Link Optimizer AI module: The Purple Link Optimizer automates and simplifies the linking of articles. This tool not only contributes to more efficient content linking, but also increases the time readers spend on pages and improves search engine rankings. Intelligent internal linking strengthens the publisher's online presence, increasing visibility and reach in search engines.

Purple Essentials is designed as a standardized product to maximize efficiency, scalability and product stability. Therefore, extensive customization of the core Purple Essentials system is not planned. This standardization makes it possible to efficiently meet a wide range of customer needs and to continuously adapt the product to the changing requirements of the market. Purple Essentials offers several options for customization in the front end to give your publishing house an individual look and feel: Logo replacement: you can integrate your own logo to prominently display your publisher's brand. Color customizations: Customize the color scheme to match your corporate identity to ensure a consistent brand experience. Fonts: Choose fonts that contribute to the style and readability of your content. These front-end customizations allow publishers to maintain their brand identity and visual uniqueness despite the standardization of the core product. With Purple Essentials, you get a future-proof solution that also allows you to visually adapt to your publisher's CI.

Purple Essentials is a configuration of the Purple platform that is tailored to the needs of regional and local publishers. Purple Essentials: Specialized for smaller publishers Purple Essentials is a special configuration of Purple that is specifically designed to meet the requirements of small and medium-sized daily newspaper publishers. It offers a ready-made solution that includes basic functions for digitizing editorial processes. This out-of-the-box solution is ideal for publishers looking for a fast, cost-efficient and uncomplicated way to digitize their processes. Purple: More comprehensive for larger publishers In contrast, Purple is a comprehensive digital publishing platform with a wider range of functions and greater customizability. It is aimed at larger publishing houses that require specific, customized solutions and are willing to invest in a more comprehensive platform. Purple offers enhanced functionality and flexibility to support the complex requirements and individual processes of larger publishers. In summary, Purple Essentials is the optimal choice for smaller publishers looking for a quick and easy digitization solution, while Purple is designed for larger publishers who require a wider range of features and greater customizability.