Purple
Experience

Purple offers you a fully managed platform for highly efficient digital experiences - perfectly tailored to your brand, for websites and apps.

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Powerful websites and apps without technical hurdles

Focus on first-class digital experiences - while our fully managed platform takes the technical complexity off your hands. With the powerful low-code framework, you can develop websites and apps much faster: use pre-built components for fast results or develop individual features via our Experience API.

With the Purple Experience, you can create websites, news apps, edition apps, e-paper apps or hybrid offers.

Digital product in record time with intuitive Experience Builder

Accelerate your digital product development with our intuitive Experience Builder. The visual low-code environment allows you to design complex web and app experiences - without sacrificing flexibility. Use the extensive library of pre-built components for fast results or develop individual features via APIs.

Use master templates to maintain functions such as analytics or ads centrally for many brands and pass them on to the brand templates.

For maximum development freedom, the Experience Builder also supports development using an IDE.

Purple Websites

Fully managed, high-performance websites. Thanks to modular architecture and standardized interfaces, you can seamlessly integrate tools such as analytics or stores and remain flexible for future requirements.

Purple News Apps

Individual apps can be built efficiently with the Experience and updated without an app store submit. This allows you to iteratively and quickly adapt conversion funnels, marketing campaigns and much more, thereby increasing sales.

Purple E-Paper and Edition

The Purple E-Paper and Editions infrastructure offers the ideal backbone for daily newspapers and magazines. Regional editions, early evening editions, advertising, coupons, readmode and much more make your app a success.

Purple Analytics

In addition to the existing integration of all leading analytics providers, we also offer a content-free analytics module to ensure a seamless view of your content.

Highly available and secure

Purple Experience stands for reliability. The digital publishing websites and apps are completely secure and highly scalable, enabling you to successfully expand your offering.

Master templates: The simple solution for managing multiple websites

Develop high-performance websites more efficiently than ever before. The intelligent master template system also makes the development and maintenance of many websites child's play. The system allows you to make adjustments such as analytics or ad configurations just once in the master template and roll them out to all brands.

Adapt the user experience flexibly to changing requirements: Thanks to standardized interfaces and modular architecture, you can seamlessly integrate analytics tools, newsletter systems or store solutions and expand your platform exactly according to your needs.

User-friendly and standardized news and hybrid apps

Create new experiences for your target group with our websites and apps specifically for digital publishers. With the Experience App, you can create user-friendly and compelling offers for mobile devices. Expand your digital channels now with high-quality news and magazine apps that perfectly match your brands - for a unique and consistent product world with recognition value.

Convenient and easy to use
Change to UI/UX without app updates

E-paper and edition apps - adapted to your needs

Having professional websites or apps created has never been easier for publishers and editorial teams. Our modern digital publishing websites and apps are ready to use with just a few clicks, are fully configurable and deliver first-class results at the highest technical level. If required, your employees can put their coding skills to use - for the perfect display and presentation of your content.

Professional frontend builder tailored to the requirements of modern news and magazine sites
Flexible development environment for Android and iOS systems
Comfortable operation

Ramona Bürki

Business Development, ZT Media

“At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. Cooperation with the

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

“Thanks to Purple's modern work processes, we can offer our customers native apps for all mobile devices. ”

Martin Werren

Technology & Data Project Manager

“With Purple, we rely on a very powerful production system, which will also enable us to flexibly implement future requirements. ”

Artur Michalczyk

Sales Coordinator, Motor Presse Stuttgart

With the new apps, we can offer our readers much more than before. The look and feel of Purple's apps also convinced me; overall, it was a very nice result.

Ramona Knorr

Digital Publishing Project Manager

“Thanks to innovative audio formats, we are now offering our digital readers even greater added value. ”

Interested in digital-first content creation and publishing? Please contact us.

Discuss your use case with our experts and have Purple shown to you in person - book an appointment directly via Calendly.

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