Our mission:
To be an engine of inspiration and innovation for all media companies in the world.
2007
70+
600+
Our mission
Content consumption has changed. And with it, the way publishers and corporate publishers work. At Purple, we help you turn your journalistic content into successful digital products.
Our Purple digital publishing software efficiently helps you deliver engaging web, app, and social media content to your readers that creates long-term excitement and loyalty.
What drives us? Making your digital publishing easier, more successful and more efficient. So you can fully focus on your core competency: Great content.
Purple
With Purple, SPRYLAB helps newspaper and magazine publishers successfully transform their journalistic content into digital products. Purple is the AI-based multichannel publishing software for newspaper and magazine publishers that supports all publishers' publishing workflows and helps increase digital revenue with audience development features. Today, SPRYLAB has a team of over 70 permanent employees and counts numerous international media houses such as Axel Springer, Hubert Burda, Bauer Media, News Corp, Immediate Media and Ringier among its customers. The company is based in Berlin and was founded in 2007.
Stephan is the head of SPRYLAB and focuses on delivering outstanding value to Purple's customers. Before SPRYLAB, he worked for a few years as a project engineer at Daimler AG in Sindelfingen. He also has three children and lives with his family in Berlin.
Arthur is the Managing Director and Head of Development at SPRYLAB. Previously, Arthur spent 4 years as Chief Architect at prototyping startup kyub. He completed his academic education as an IT systems engineer at the Hasso Plattner Institute with distinction.
Team
We are a diverse team of 70+ innovators, strategists and developers. We are united by our passion for journalistic content.
Our history
20+ employees
Opening office in Hamburg
Launch Purple
Publish
70+ employees
Ring in a new decade of digital publishing - with our Purple software
With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!