Purple
Experience

High-quality websites and apps designed specifically for publishers

Purple Experience

High-quality digital publishing websites and apps

With Purple Experience, you can offer your content across multiple channels and devices—as websites, apps, or e-papers.
  
Create dynamic frontends for news offerings and magazines that present your content perfectly. Purple Experience, with its bevy of editor-friendly features, will boost your traffic and create a lasting impression on your readers.

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Purple Experience

Scale digital publishing easily

Purple Experience is the perfect solution for your multichannel strategy. With Purple Experience, you can expand your digital portfolio with excellent, brand-appropriate channels. The big advantage: you can create any number of websites or apps based on a central cross-platform solution.

Web and app-based front ends via just one experience solution. Purple Experience ensures low maintenance with a consistent brand presence - so you can concentrate fully on your business.  


Purple websites

Enhance your editorial offering with fast, engaging and secure scalable websites - without any programming skills. Our solutions meet modern news SEO requirements, for example, through semantic code and optimized core web vitals.

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Purple Apps

With Purple, you can update your apps in real-time without needing app store reviews or jumping through never-ending app store hoops, which means faster iterations and scalability with none of the headaches.

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High availability and performance

Our websites and apps are specifically designed to meet the needs of publishers and editorial teams. Purple Experience achieves above-average availability through state-of-the-art cloud technology.  

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E-Paper

Get more out of your print products and turn them into high-reach e-papers with just a few clicks and professional analytics to increase sales.

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Security

Purple Experience stands for reliability. The digital publishing websites and apps are absolutely secure and reliable, enabling you to successfully expand your editorial offering.

Purple Experience -
Versatile digital publishing websites and apps for publishers with ambition

Experience Web

Our digital publishing websites and apps reduce the effort required to set up websites, manage them, and keep them updated. Thanks to Master Templates, for example, multiple websites and apps can be updated centrally and adapted at any time. 

  • individual, powerful websites with a modern look-and-feel - especially for editorial purposes
  • Real-time changes to the interface as well as to user experience and tracking functions in the front end
  • Extensibility and easy integration of third-party web solutions
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Experience App

Create new experiences for your audience with our websites and apps designed specifically for digital publishers. With Experience App, you can create user-friendly and compelling experiences for mobile devices. Now extend your digital channels with high-quality news and magazine apps that perfectly match your brands - for a unique and consistent product world with recognition value.

  • convenient and easy to use
  • Change to UI/UX without app updates
Experience Builder

Getting professional websites or apps built has never been easier for publishers and editors. Our innovative digital publishing websites and apps are ready to use with just a few clicks, can be configured extensively, and deliver first-class results at the highest technical level. If required, your staff can put their coding skills to work - for the perfect playout and presentation of your content.

  • professional frontend builder tailored to the requirements of modern news and magazine sites
  • Flexible development environment for Android and iOS systems
  • comfortable operation
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Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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