Purple
Editorial
Create and publish content quickly and efficiently with Purple Editorial - the headless CMS for publishers and corporates.
Arrange a demo
Purple Editorial is a modern headless content platform that enables teams to create and manage content faster and more efficiently.
You can connect any frontends and systems via our API. Alternatively, websites and native apps can be deployed via our fully managed Purple Experience Platform for a seamless end-to-end solution.
Experience the future of content management with unprecedented agility and ease.
Purple integrates advanced AI capabilities directly into the content editor with Purple Prompts, allowing your team to create, optimize and manage AI prompts for different use cases themselves.
From AI-supported content creation and SEO optimization to the generation of text excerpts and metadata - Purple's AI tools support your editorial team in every step of the process. Experiment with A/B tests for headlines, revise texts for print media or automate the editing of Purple Wire feeds. Experience smarter and faster content creation with AI that adapts to your individual requirements.
In the intuitive editor, your editors can easily create, edit, and publish multi-format content quickly and smoothly.
Plan your content across teams and assign tasks.
Use functions such as image recognition, dynamic focus points and any folder structure to manage media content efficiently.
Integrate any sources and create content from feed entries. Manually or automatically using Purple Prompts.
Plan and publish directly to social media networks. More than 10 networks are directly integrated. Alternatively, you can also seamlessly connect Buffer or Hootsuite.
Publish your content on all channels using our API. This allows you to reach your target group wherever they are.
Keep track of your content strategy with our intuitive editorial calendar. Plan content and social media activities precisely, delegate tasks and orchestrate publications on all channels. Optionally, you can also seamlessly synchronize existing planning tools such as Kordiam.
Customize your workflows: Our adaptive workflow engine adapts to your established processes - or benefit from proven Purple best practices based on years of experience with leading newspaper and magazine publishers and companies.
Accelerate your content creation with the most advanced block editor in its class. Create visually stunning content through intelligent drag & drop, while the seamlessly integrated AI supports you in text creation, image optimization and SEO optimization. Benefit from specialized publishing blocks for image galleries, dynamic teasers and interactive graphics.
The editor automatically adapts to your brand guidelines and ensures that your content appears perfectly on all output channels - from the website to the news app. Thanks to the familiar Gutenberg basis, your editors will find their way around immediately and can use the advanced functions without any training.
Our powerful API infrastructure and content cloud form the foundation for smooth multi-channel publishing. With automatic scaling, we deliver your content to millions of users with high performance - whether articles, breaking news or live events.
The modern GraphQL API enables flexible integration and seamless data exchange: integrate external content sources, orchestrate cross-channel publications and develop customized front ends. The Purple Content Gateway simplifies the integration of third-party content such as news agencies, weather services or sports data feeds.
Interested in digital-first content creation and publishing? Get in touch with us.
Discuss your use case with our experts and let us show you Purple in person - book an appointment directly via Calendly.
Or write to us briefly using the contact form and we will get back to you as soon as possible: