Blog

Browse through our blog and learn more about digital publishing, digital transformation and the latest trends.

How publishers are using AI to increase productivity - and where there is still potential

Generative AI continues to transform the media industry, enabling not only more efficient processes but also new business models. The AI Maturity Report 2024 provides valuable insights into the current state of AI-supported content creation in German publishing houses.

5 successful strategies used by publishers to reach young audiences

Young people are the future generation of news consumers, but their content requirements often differ significantly from what many media offer. In order to successfully reach a younger target group with content, media companies should therefore consider their needs. The examples of five publishers show what successful content creation for younger target groups can look like.

Purple Quarterly Feature Review Q4: DeepL-Integration, Wires 2.0, Variants, SSO

Every quarter, we at Purple present the latest features and updates to our product in the Quarterly Feature Review Q4. In this article you will find a summary of our new features that make working with Purple even more effective than before.

Successful customer retention: Why publishers are increasingly turning to podcasts

Podcasts are no longer just a trend in journalism, but have become established. This year, the audio format is more popular than ever before. Many publishers are already successful with podcasts and their experiences illustrate the potential of this format.

How publishers promote subscription conversions with user needs

Lack of time and resources in editorial offices, news fatigue and reader dissatisfaction - publishers are facing complex challenges these days. The user needs model explains why people consume news. User needs represent a promising application for publishers to create content that interests readers, thereby strengthening reader loyalty and being economically successful.

Community building for regional newspapers: Measures for a loyal readership

The feeling of community is one of the strongest forms of human connection. Regional newspapers in particular should make use of this potential, as a close bond between readers and the newspaper's content is a decisive factor for long-term economic success. But what opportunities do publishers have to strengthen their readers' sense of community? And how are regional newspapers in Germany already doing this successfully?

How publishers can strengthen customer loyalty and increase subscriptions with bundles

Bundles can increase subscription sales as they appeal to a broad target group with different interests. This is shown by a recent study, underpinned by examples of international publishers and their bundle offers. Find out which strategies and offers publishers can use to successfully utilize bundles.

5 components that publishers should consider for their digital success

The transformation from print to digital poses enormous challenges for publishers. Despite the potential of digital products, many are struggling with problems such as subscription fatigue and low user engagement. To be successful and create high-quality digital offerings, publishers should therefore consider five crucial components.

Interview with Tim Thormann: How the Kölner Stadt-Anzeiger appeals to modern readers with "Click & Read"

In August 2023, the Kölner Stadt-Anzeiger introduced an innovative alternative to the traditional subscription: the prepaid model "Click & Read". Tim Thormann, Head of Paid Content and Digital Subscribers, reveals exciting insights into the target group, usage figures and more in an interview with Purple.

How media professionals in Germany can use the key findings of the Reuters Digital News Report 2024

The internet is overtaking linear television as the most important source of news. Younger target groups mainly use social media to consume news. The importance of online news videos is growing. These and other findings from this year's Digital News Report by the Reuters Institute show what keeps news consumers in Germany busy. You can find out how media professionals can use the findings here.

Strategies and Insights: Publishers on the way to digital transformation

Current developments are accelerating the transformation of the media industry, making it necessary for publishers to revolutionize the print business and adopt digital business models. Dr. Christoph Mayer, an expert in future-oriented media strategies, offers important insights into the challenges, opportunities, and possible strategies involved in making this digital transformation.

Generation Z: How publishers can reach the younger generation

As the next generation of news consumers, Generation Z, the younger audience cohort, will play an important role for news producers over the long term. However, current research shows that their news experience is rarely optimal. This article sums up the opportunities that publishers have to reach the next generation.

Purple Essentials: The all-in-one digital publishing platform for mid-sized publishers

Our new product, Purple Essentials, is a publishing platform that can be implemented quickly and is the ultimate solution for medium-sized publishers. With a hybrid app with e-paper, responsive website and integrated AI. Accelerate your digital transformation in times of disruption.

Purple Day 2024 - A look back

The Purple Day powered by a&f systems took place in Berlin on June 12, 2024. At the heart of the day were exciting presentations on a wide range of topics. Above all, the exchange with customers, partners and interested parties made the day something very special. In this overview we summarize the topics of an insightful day and offer you access to the presentation slides.

More time for what really counts in editorial offices - with Purple Prompts

In editorial offices today, time for creating high-quality content is scarcer than ever. In addition to researching and writing articles, editors have numerous other tasks to complete. This is where the use of AI promises some advantages, but the application has its pitfalls. Find out how Purple Prompts uses AI to increase the efficiency of your editorial team.

AI in the publishing industry: Insights and predictions from Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple

In this interview, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, provides insights into his years of working with artificial intelligence and reveals how he uses the technology personally. He talks about the beginnings of AI in the publishing industry, current opportunities for media professionals and the challenges that the change brings with it.

Kress Ranking: Purple in 2nd place among the most important editorial systems in 2024

The most important providers of editorial systems have been determined for this year: our AI-based digital publishing software Purple took second place! An award that fills our team with pride and enthusiasm. Find out more about the integrated AI features and how editorial teams can benefit from Purple.

No end to disruption in sight: current insights from the publishing industry

Executives from international media companies came together at the INMA World Congress in London in April 2024. The most important insights into the trends, opportunities and challenges they discussed in the publishing industry can be found in this article.

Publishing tips

Survival in the age of digital change: strategies, tactics and opportunities for regional newspaper publishers

Waiting for better times is not an option for newspaper publishers. The digital transformation and demographic change will fundamentally change the business in the coming years. That's why it's important to look to the future now and develop new digital business models.

News & Updates

From micropayments to memberships: How newspapers are conquering their readership with new approaches

Choosing the right payment model is crucial to the success of a publishing house. Subscriptions offer a reliable source of income. Freemium models offer the lure of a free basic version. Hybrid models combine different payment structures. The right choice requires a thorough analysis of the target group, the competitive environment and your own goals in order to be profitable in the long term and offer added value.

WhatsApp channels for publishers: new ways to engage readers

WhatsApp channels offer publishers an additional way to get in touch with their readers. In this article, we will look at what exactly WhatsApp channels are, how they work and how publishers can make the most of these innovative channels.

The digital transformation of publishing houses: a way to secure the future

The publishing industry is facing one of the greatest challenges in its history. Demographic change and changes in media usage behavior are fueling the decline in print revenues, because older readers in particular are subscribers.

Publishing tips

The power of linking: Why internal linking is crucial in newspaper articles

Internal linking is a powerful tool to improve user experience and increase the visibility of your content.

News & Updates

5th place in the kress CMS ranking: Our digital publishing software on the rise!

Our digital publishing software Purple has reached 5th place in the renowned kress CMS ranking!

Artificial intelligence and legal challenges: What do editors and publishers need to watch out for?

AI-based technologies are spreading at a rapid pace, but what about the legal side? What is allowed and what is not allowed?

Publishing tips

Digitization of newspaper and magazine publishers: setting the course for a successful future

In an increasingly digitized world, the transformation of traditional newspaper and magazine publishers is inevitable in order to remain competitive and meet the challenges of the modern media landscape.

Publishing tips

Pasta-Gate: The Dangers and Limitations of Artifical Intelligence in Journalism

AI-based technologies are very promising, but there are certain areas where their application can be problematic.

ChatGPT - a threat to the future of journalism?

Artificial intelligence (AI) is increasingly revolutionizing the media landscape and fundamentally changing how journalism is done.

Publishing tips

How to avert cancellations and increase sales with paywall models

Times are challenging. Most publishers are struggling with rising costs. Now it is even more important for publishers to attract new readers and not lose existing users.

Headless CMS - the strategic opportunity for publishers

In the following, we explain the functions of a headless CMS, also in comparison with traditional content management systems and, above all, which strategic opportunities arise from the use of a headless CMS.

Publishing tips

E-paper: How digital news is becoming a revenue driver

The publishing industry has always been characterized by groundbreaking innovations. From the invention of printing to the emergence and proliferation of social media platforms. Publishers have had to respond to technological innovations and rapid changes in business models.

Publishing tips

Way out of the crisis: rising paper and gas prices and how digital transformation can help

The year 2022 presents many of us with major economic challenges. The smallest startups to the largest corporations face major tasks in the near future. Whether it's the economic impact of the war between Russia and Ukraine, the lingering effects of the pandemic, or stubbornly high inflation, companies across Europe are doing their best to weather these turbulent times.

SPRYLAB ranked 4th in the Kress Digital Ranking

We are proud to announce that SPRYLAB by Kress Pro is one of the top 5 full-service providers in the current ranking of the best digital agencies and tools 2021 in German-speaking countries and is listed in 4th place.

Ears open: SPRYLAB goes Podcast

Journalism is about good stories, relevance and the right timing: Is the topic current? How much interest will the story attract? This applies to reports in print as well as on the web. With one small but significant difference: Anyone who puts content on the web today has to deliver more than good content. Unfortunately, that is no longer enough. Users and readers have to find their way to the site, stay there and, best of all, subscribe to the medium.

Does local journalism have a future?

The German local newspaper landscape is unparalleled. Despite market concentration, there are still over three hundred regional and local newspapers. However, the total paid circulation of daily newspapers in Germany has been falling steadily for years.

Digital Publishing Trends 2021: The 5 most important developments

The pandemic accelerated the digital transformation of publishing houses last year like no event before. The cost and innovation pressure was great and has grown even more. What measures will publishers take to respond to the changes in 2021? Which digital publishing trends are leading media brands pursuing? An international Reuters report provides answers. We have summarized the most important findings for you.

Publishing tips

E-paper, but the right way: Retaining readers with digital editions

Newspapers have focused their online activities mainly on their news websites in the past, but for some years now, more and more publishers have been turning to digital editions as reader interest grows. Unlike in the print world, however, there are different formats here. An overview.

MOPO.de goes live with Purple Hub

Last week, the vertical MOPOP.de, the new portal for music and pop culture from Hamburger Morgenpost and mopo.de, went live for the second time. Equipped with a new CMS, the Purple Hub from SPRYLAB, this new website marks the start of extensive future multichannel publishing at the Hamburger Morgenpost.

Creating e-papers: What publishers and corporate publishers need to know

What are your motivations for creating an ePaper? The motivation for looking for a digital e-paper solution can be manifold. Essentially, however, there are only three concrete scenarios. Firstly, the behavior of your readers or customers is changing. Secondly, your circulation is stagnating or even declining. Or thirdly, your own brand awareness simply demands a professional digital offering.

5 signs that you would benefit from multichannel publishing software

Are you using the full potential of your content? And how can you ensure that you reach as many readers as possible? I'll answer these questions and more in this article. I'll introduce you to multichannel publishing - and reveal the 5 signs you can recognize that you too would benefit from multichannel publishing software.

SEO for publishers: 8 rules every magazine and newspaper publisher should know

Whether you are a small trade magazine or a large national daily newspaper, you have to constantly make sure that your content is found.

Publishing tips

App Store Optimization (ASO): 10 Tips Every Publisher Must Consider

More and more publishers around the world have recognized the power of magazine and news apps. These apps offer the opportunity to reach more online customers while enhancing the user's reading experience.

Publishing tips

How the digitization of local newspapers can be successful

It wasn't that long ago that local newspapers were almost without competition. Warren Buffett once said that the local newspaper is an impregnable fortress.

Publishing tips

5 tips for publishers to significantly increase reader engagement

The digital publishing world remains extremely competitive. Today's most successful publishers have therefore been investing more in reader engagement than in new customer acquisition for some time.

Publishing tips

Monetization for Publishers: 8 Tactics Guaranteed to Work

Whether your business is a large for-profit media company or a nonprofit weekly newspaper in a small town, you simply can't afford to rely solely on your existing revenue streams.

Artificial intelligence: On the trail of the "self-driving car

Artificial intelligence will change many, indeed most likely all, industries. And this change is already clearly picking up speed. When you think of artificial intelligence or AI, self-driving cars from Audi, Tesla or Waymo may come to mind.

Paywall models: What you can learn from Bild, Handelsblatt, Wired and Co.

For decades, media companies and publishers relied on advertising as their main source of revenue. At the dawn of the Internet age, most publishers initially assumed they could use a similar advertising model to monetize their digital content.

6 impressions from our new life as a video conference

Times have changed at breakneck speed, haven't they? In any case, it was business as usual for us yesterday.

Publishing tips

5 Reasons Why Your Digital Publishing Strategy Isn't Working

When it comes to role models for great digital publishing strategies, the same names keep coming up. What does that mean? Obviously that some companies have managed to adapt to the change in readership more successfully than others. However, the vast majority of publishers are disappointed with their own digital publishing strategy.

Why Amazon Polly is a potential game changer for the publishing industry

The way users interact with content is changing. We are in the midst of a paradigm shift. Users are already consuming more video and audio content than text. One of the most exciting developments is text-to-speech.

Social media for publishers: 5 forward-looking platforms and how best to use them

One of the biggest changes in the media world is the rise of social media. All over the world, social media platforms have become important tools for informing users and distributing content. As a result, however, many consumers of all ages are moving away from traditional media - many are now increasingly getting their information from social networks.

5 reasons why you should publish your magazine as an app

The history of digital publishing spans, believe it or not, more than 30 years. During this time, publishers have experimented a lot, with numerous attempts failing. Not least because the technical equipment and readers' habits were not yet ready.

When media meets tech: Why publishers need product managers

Publishers of all types and sizes are facing ever-increasing competition. Start-ups in particular often use the Internet as their primary channel to reach a larger audience. In fact, even a single blogger or YouTuber can spread news and personal opinions from the bedroom. Think of Rezo with his video "The Destruction of the CDU".

How AI can relieve editorial teams of mundane tasks

Artificial intelligence has made its mark in the media industry and its influence is growing all the time. It is revolutionizing content creation, user experience, video workflows, SEO, digital marketing and many other areas step by step.

18 Content Marketing Blogs Even Publishers Can Learn From

Are you hoping to take your content strategy to the next level? Or are you currently struggling with a particular aspect of your distribution strategy? Are you wondering which platforms you should be present on?

Digitization: With these 6 principles of success, publishers survive digital disruption

No one in German publishing houses is eagerly awaiting the latest IVW figures. Rather, there is a certain tension because, as is well known, the most important values have known only one direction for years.

Content recycling: Smart tips for repurposing your old content for maximum impact

Creating new and relevant content on a regular basis - that's the biggest challenge for every journalist and thought leader.

8 Facts All Publishers Should Know About Apple News Plus

Apple launched its new subscription service "Apple News Plus" in the USA and Canada in March 2019. Find out what the Apple service offers publishers and who can join in in our article.

Back to the Roots: How AI Can Help You Focus on Writing Again

As editors, you certainly haven't missed the fact that the world of content publishing has changed dramatically in recent years.

The 7 most important success factors for more efficiency in omnichannel marketing

Omnichannel marketing means engaging your users personally on all channels and providing them with a consistent customer experience across all of them. Whether on your website, your app, on Facebook and LinkedIn, or in your newsletter. Your users want to switch channels at will and expect the same customer experience on all channels.

Gutenberg Editor: Don't make the mistake and underestimate the new WordPress update

It's the hottest topic in the WordPress world right now and the most significant change in a long time. The WordPress version 5.0 is in the starting blocks and brings the new editor Gutenberg.

Multichannel vs. omnichannel: What every content publisher should know

Did you know that over 50% of all customers are now active in several channels before they finally decide to buy a product? This was the conclusion of VWO's Consumer Survey Report. So it's no wonder that the terms multichannel marketing and omnichannel marketing are used frequently.

App Monetization: With these 3 core strategies you will finally make money with your apps

At the heart of every mobile strategy is the answer to the question of the concrete benefit of apps for your company. In other words, how to properly implement your app monetization - directly or indirectly.

Ringier chooses Purple as technology partner

Ringier chooses Purple as technology partner for all BLICK e-papers and for the subscription store for print & digital subscribers

How the Purple App Funnel can help you expand your user base (Part III)

Every app needs a marketing funnel. In other words, a complete strategy to help you grow your app's user base. In this series, we will show you in detail how the Purple App Funnel can play a crucial role in your marketing plan and ultimately help you increase your user base.

How the Purple App Funnel can help you expand your user base (Part II)

How the Purple App Funnel can help you expand your user base (Part I)

With every app release, you should also consistently think about your app marketing funnel. In other words, a complete strategy to help you grow your app's user base. In this series, we will show you in detail how the Purple App Funnel can play a crucial role in your marketing plan and ultimately help you increase your user base.

How digital storytelling is shaping the automotive industry

7 examples of outstanding digital storytelling campaigns by major automotive manufacturers

The best alternative to Adobe DPS is called Purple DS

The Adobe Digital Publishing Solution - as we know it - will no longer exist in the future. Adobe announced this today at the GSMA Mobile World Congress in Barcelona.

Scrollytelling - An innovative storytelling feature

Scrollytelling is an innovative and highly engaging form of storytelling. It combines texts, photos, graphics, videos or animations into a perfect whole to tell captivating stories. The multimedia elements support the textual content.

Would you benefit from the Purple Hub?

Our 12 years of experience in the digital publishing industry have taught us that the former divisions into different publishing areas are increasingly becoming a thing of the past. Old rigid divisions into web, app, social media, print and co. are dissolving at a rapid pace.

Our Customers

600+ brands from 10 countries trust Purple at
Digital Publishing

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Ramona Bürki

Business Development, ZT Medien

Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."