Bauer Media uses Purple DS for all digital magazines worldwide
11.500
Employees
700
Magazines
€2,24 B
Revenue
COMPANY
Bauer Media Group is a Hamburg-based publishing group founded in 1875. It produces and distributes numerous popular magazines in Germany and abroad and has holdings in private radio and private television.
FOUNDED
1875
HEADQUARTERS
Hamburg
INDUSTRY
Media
The Bauer Media Group is one of the world’s most successful media companies and creates magazines, digital formats, and radio on four continents. With more than 700 magazines, 400 digital products, and 100+ radio stations, they inform and entertain millions of people every day. Bauer Media uses Purple DS in all markets worldwide.
Interactive apps in four core markets
A large number of Bauer’s interactive apps in the four core markets in the UK, Germany, Australia and the USA were already successfully migrated to Purple DS some time ago. These include Bauer’s largest digital magazines such as Empire UK & USA, Car, Bike, Practical Photography, Women’s Weekly, Myers Emporium and Gourmet Traveller.
But that was just the beginning. Based on the positive feedback and the high level of satisfaction, the Bauer Media Group decided to further expand its cooperation.
Streamlining editorial systems for a better reading experience
Bauer Media has chosen Purple DS as its ePublishing platform provider to migrate its international magazines. This step supports the media house’s goal of globally streamlining its editorial systems and processes.
Commenting on the decision to engage Purple DS, Cedric Atta, Director of International ePublishing at Bauer Media Group, said: “Our decision formed part of a broader program of change aimed at streamlining our editorial systems and processes.”
Atta continued: “We’ve been intending to centralise our digital publishing solutions for some time now – a plan that has been expedited by tech-led industry developments that dictated our need to deliver more and more titles in digital format for mobile and tablet devices.”
“The migration of all our titles to one single platform is an exciting step to offer our readers a unified digital experience.”
Florian Fricke, Head of International Digital Solutions at Bauer Xcel Media
“Efficient and yet stirring – an excellent combination. Purple DS supports us very much in achieving this goal.”
Steffen Schmid, Chief Revenue Officer at Bauer Xcel Media
Scalability for all titles worldwide
“More flexibility and support for editorial teams was top of our agenda – as was the need to have device optimised apps that can be created with minimal impact on workflows”, explains Jim Foster, Head of ePublishing UK at Bauer Media.
Purple DS’ digital publishing software platform will deliver enhanced publishing workflows, from manually created pixel perfect apps using Adobe InDesign, through to automated content delivery – giving both small and large editorial teams the ability to create aesthetically optimised content, with minimum impact on time and resources.
This scalability, along with added flexibility, will enable weekly digital magazines such as Grazia and MCN to be published in as little as one day – a factor that was key to Bauer Media Group selecting the Purple DS solution.
Competitive advantages thanks to Purple DS
Jim Foster, Head of e-Publishing UK at Bauer Media: “The Empire art team has been able to produce top-quality, fully interactive digital editions up to 3x days faster. This extra time is now being used to improve the app further, giving us significant competitive advantage by enabling the creation of ever more impressive digital versions.”
The Purple DS platform and infrastructure has been designed to meet an order of this size at any time. Following the successful migration of the publications, the Purple DS team focused on training the editorial teams. In this way Bauer Media can exploit the full potential of the Purple DS functionalities and realise sales potential.
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