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How the British wine magazine Decanter publishes its premium content in the app

Decanter Premium App

647,000 

Monthly reach

41,000 

Magazine circulation

99

countries distributed across

COMPANY

TI Media, formerly Time Inc. is the UK’s leading publisher of print and digital magazines. In the print sector, TI Media reaches almost half of all British adults.

FOUNDED

1963

HEADQUARTERS

London

INDUSTRY

Media

USED PRODUCTS

Apps

Magazine Publishing Software for Publishers

We have been working successfully with TI Media since 2017. Our partnership includes all 40 TI Media brands with around 100 apps. Particularly impressive in the digital portfolio of the publishing house is the interactive Decanter App.

About Decanter

Decanter is the world’s leading wine media brand providing authoritative content, independent advice and inspirational events and competitions. Decanter offers its subscribers over 1,000 new wine reviews every month and exclusive premium reviews and ratings. With the new app users get access to Decanter magazine articles online. In the premium edition the amount of adverts is reduced to give a better reading experience.

 

Decanter’s new digital appearance

The new app gives users access to Decanter magazine articles online. In the premium edition, the number of ads has been reduced to provide a better reading experience.

With this step Decanter has switched from Web only to Web & App.

 

With the new app, Decanter offers subscribers premium content that was previously only available on the web behind a paywall. The app also includes a wine database.

“The platform has already proven to be an efficient, semi-automated publishing platform for us. Throughout the migration process, the SPRYLAB support team was
very supportive and reliable.

Leonard Burns, Product Manager Digital Editions at TI Media

TI Media Logo

How we have implemented it

We have built an HTML storefront that allows a fully flexible app design. We integrated the login solution “Piano” for user and subscription management. We also integrated TI Media’s own CMS (WordPress). This allows the editorial team to manage the content centrally via the CMS and publish it on the web and also in the app via the CMS. In the following we present the key features.

1 More than 1,000 new wine reviews every month

Decanter app wine reviews
Wine review database of Decanter

2 Current and past magazine articles on and offline

Decanter magazine newsstand
Decanter magazine issues

3 Exclusive Premium articles are written by experts

Decanter premium articles by experts
Decanter premium content

4 Readmode for the optimal reading experience

Decanter magazine PDF
Decanter PDF
Dcanter readmode app
Decanter Readmode

The project at a glance

  • Purple DS is used for all UK magazine titles (over 100 apps)
  • The titles were moved from the customer’s own platform
  • Apps: iOS and Android for Tablet & Smartphone
  • TI Media uses the fully automated Purple DS workflow

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