Why did we introduce a multichannel publishing product in the first place?
Through our 12 years of experience in the digital publishing industry, we have learned that the traditional boundaries between different publishing areas are a thing of the past. Old rigid classifications into web, app, social media, print and Co. are dissolving at a rapid pace.
The reason? The user himself constantly makes new decisions depending on the situation due to the enormous selection of channels. But what is development heading towards? At Sprylab we clearly believe in holistic thinking and action.
In addition, modern publishing must reinvent itself in order to keep up with the dynamic demands of the market. Even today, readers expect a nationwide presence on the most important channels.
A major challenge in this context is that new channels are constantly being added and many existing ones are losing importance. As a content creator, one question is becoming increasingly difficult for you to answer: How and where can I best reach my readers?
This is where our new Purple DS Hub comes in. The hub brings your entire content process together in one central platform – keyword Content Syndication.
From the efficient creation of structured content, the import of existing content from any source, the distribution with a few clicks on numerous digital channels, to the intelligent optimisation with the help of data-based AI analysis tools.
To find out who we developed Purple DS Hub for in the first place, see the next section.
Designed for publishing professionals
Maintaining existing distribution channels and testing new ones is a matter of time and money for professional content creators.
That’s why we are committed to relieving you of a large part of your increasingly complex work. So, you can concentrate completely on your main task: Your content. We take care of the rest.
Thanks to unique automatic print to digital workflows and highly efficient cross-media distribution, the hub is the missing piece of the puzzle in your content strategy.
Use your print content again, combine print content with new digital first content, use daily feeds and periodic issues and create new tempting offers for your readers. It will be reflected in your sales.
How can Purple DS Hub help you?
It can do a lot. In a nutshell: the hub is the central point for all your content and all digital channels. Whether print to digital or digital only.
Let me show you how Purple DS Hub takes care of the #5 important steps of modern publishing – creation, management, distribution, promotion and analysis of your content.
#1 Content Creation
As a content creator, your focus is on researching and writing high-quality content. Dealing with new digital channels, their technical requirements and the world of data analysis is usually distracting. You need something that gives you more creative and mental freedom.
Reuse old content
Let’s say you invested a lot of time and money into your print content, but haven’t reused it in your digital channels today. Why not just import your content into the hub?
For example, the import can be done very easily from WoodWing Aurora. Another option is to use our fully automated PDF to Digital workflow. In this way you can effortlessly convert your PDF into responsive articles and editions. You can change all imported articles directly in the hub or simply add new content blocks such as youtube videos.
The import can also take place from other systems, platforms and feeds – keyword Content Syndication.
Create new content
You want to work digitally first? No problem. Simply use our intuitive WYSIWYG editor. It works like a powerful drag-and-drop builder based on content blocks. Content blocks can be divided into text, image, tables, video/audio, social, formatting, layout, embed blocks, etc.
All blocks can be styled via CSS and behave responsively in all channels. So you experience a flexible and intuitive creation of your content.
Content creation with content intelligence
Our new Autonomous Content Management (ACM) module supports you in selecting topics (trends, seasonal topics, etc.), keyword identification according to the latest SEO standards or internal linking to existing content.
What has only been possible up until now with great time expenditure and manual effort can be done extremely quickly with the hub – thanks to artificial intelligence.
#2 Content Distribution
The reach of your content depends largely on your distribution channels. But how do you efficiently publish to so many different channels? How can you test new channels without having to make a huge time investment?
The answer: use our hub. You create your main content only once and play it out simultaneously in all digital channels with just a few clicks. If new relevant channels come along, we’ll take care of them.
Huge reach potential
Profit from our countless distribution options. Whether website, social media, Youtube, email marketing platform, voice assistant or many, many more. Since nobody knows what the future will bring, the channel selection will be continuously updated and expanded.
Powerful publishing dialogue
You concentrate on creating your content and our intuitive software takes care of the rest. All you have to do is select the desired channels and press the Publish button – that’s it. Only a few clicks needed.
In addition, our ACM tool helps you to automatically identify your most profitable channels and to automatically republish older contributions (in beta phase).
Simple setting of meta tags and categories
Our hub allows you to easily set important meta tags such as title, content type, description or viewport tags. With these attributes, which should not be missing on any website, you can fulfill basic SEO criteria in no time at all. Setting different categories for concentrated publishing is child’s play.
Modern App Builder
Create your own branded mobile app. With your personalised app you can increase your brand presence, stay in touch with your customers and give them even more access to your company. All without a single line of code.
Also new: Convert and publish your magazines directly to Apple News+.
#3 Content Management
Another important component is a reliable content management system. And this is exactly where we come in. With our intelligent CMS you always manage your entire digital content and assets highly professionally and effectively.
Central content and asset management
With Purple DS Hub you manage all your content, including issues and articles, together with your digital assets such as images or videos in a single location. This brings numerous benefits, such as increased effectiveness, highly professional structures and a harmonious overview.
Effective data management
Use our CMS to effectively manage your data. How does it work? You have all the usual state-of-the-art instruments at your disposal, including versioning of articles, full text search, setting categories, tags or filters.
In addition, you have access to a comprehensive media database with many other useful features. Connecting external media databases such as WoodWing Elvis would also be an option with manageable effort.
Work with your colleagues in real time and optimise your workflow and the quality of your content. Create your own teams with different rights.
#4 Content Promotion
Of course, creating high quality content is a big part of your success. The other part, which is often overlooked, is the equally important promotion of your content. Without marketing, no readers. Read now what the Hub has in store for you in this respect.
Integration of your marketing systems and tools
Achieve more impact with less effort. How? By simply connecting your existing systems to Purple DS Hub. Flexible APIs make it possible. No matter what analysis, payment and marketing tools from Google, Adobe, iTunes, Amazon, DoubleClick etc. are already in use.
Entitlement software such as CDS Global or Palm Coast Data or our own Purple DS User Management can also be used to play out specific content to specific readers only.
Monetisation of your content
Increase your revenue with the appropriate monetisation options. Access a variety of options including paywalls, subscriptions, video pre-roll ads and more, depending on your strategy.
Integrated cross-channel marketing
Increase the reach of your content. Use different sharing options and push notifications as well as our unique recommendation engine, which can automatically suggest content from your app to your website visitors.
#5 Analysis & Optimisation
Review the digital footprint of your content and track how your individual contributions evolve. You no longer have to rely on estimates and vague metrics to answer the key question: “How and where can I best reach my customers?”
Instead, do it like the pros and let modern analysis tools help you make the right decisions.
All data in one place
You can track the performance of your content and individual channels directly in Purple DS Hub. This allows you to keep track of all important analysis data clearly and centrally in one place. Data-based decisions are made quickly and efficiently.
Integration of important analysis tools
Synchronise the hub with a few clicks either with your accounts from Google Analytics, Adjust, Flurry, Firebase, Amazon Pinpoint or the Adobe Marketing Cloud. This gives you a detailed overview of your multichannel performance.
Grow faster with AI
The field of artificial intelligence is constantly evolving. If you’re looking to continuously increase your revenue and reach, you need to use the latest technology. We have also integrated our Purple DS ACM tool directly into Purple DS Hub.
Based on your analytics data we help you to make the right content as well as the right channel decision. So you are always one step ahead of your competitors.
The biggest advantages at a glance
The hub stands for maximum efficiency and for the fact that you can finally concentrate on your core task: The creation of fantastic content.
Here are the #8 biggest advantages of our software for you at a glance.
Purple DS Hub combines holistic thinking and acting. It is therefore our tailor-made answer to the complex market changes and challenges in the field of modern publishing.
Make the most of your time, budget and content. Publish from a central location to all digital channels of your choice with just a few clicks, including your own native apps. Without a single line of code.
With the help of Purple DS Hub, you can create and publish all your content at an unparalleled speed. Guaranteed.