Pricing in the publishing industry

In the podcast episode of "We like Mags", Benjamin Kolb and Dr. Sebastian Voigt from hy - the Axel Springer Consulting Group are invited as guests. Together they discuss price increases in the publishing industry, the value of digital editions and strategies for monetizing digital content.

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How can publishers successfully shape their pricing strategy? The podcast sheds light on the extent to which copy prices can be adjusted annually, why digital editions should cost at least as much as print products and the parallels between newspapers and information 11833. It also explains why routines are crucial for digital offerings and when bundle solutions consisting of e-paper and Plus content can be used sensibly. Find out in this exciting discussion how publishers can successfully master the digital transformation.