The transformation of Hamburger Morgenpost with AI and digital technologies

Arist von Harpe, publisher and managing director of Hamburger Morgenpost (MOPO), and Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, are guests on the Media Voices podcast. Together with host Chris Sutcliffe, they talk about the successful restructuring of MOPO from a daily to a weekly newspaper through the use of modern digital technologies and the digital publishing platform Purple.

Arist from Harpe and Peter Dyllick-Brenzinger talk about details of MOPO's restructured business model in the Media Voices podcast. The switch from a daily to a weekly newspaper took place in April this year and is already showing positive results. In an interview, publisher and managing director Arist von Harpe shares his experiences and the challenges he had to overcome following the takeover of the regional newspaper in 2020, as well as the three restructuring steps that have been carried out. Another focus of the discussion is the digital publishing platform Purple with its integrated AI features, which MOPO uses for its digital content. Arist from Harpe reveals more about how MOPO uses AI in daily editorial work and how the technology helps to increase efficiency. He provides insights into how Purple is used as a “complete package” along the entire production chain and could possibly also be the right solution for other medium-sized publishers. Peter Dyllick-Brenzinger explains how Purple supports the digital transformation of newspapers and which trends and developments in AI-supported journalism are relevant.

Arist from Harpe took over MOPO from the DUMONT media group in 2020. He has worked in the area of digital media since 2011. Arist von Harpe began his professional career as a publisher with the purchase of MOPO.

Peter Dyllick-Brenzinger is Expert in AI applications in publishing and editorial product development. He has more than seven years of professional experience in this field and has been Head of Product and Engineering at Purple for almost two and a half years.

Would you like to learn more about the digital transformation of Hamburger Morgenpost and the role of AI in this process? Listen to the episode of the Media Voices podcast now and stay up to date with the latest publishing trends.