Purple Pro is an advanced digital publishing software developed specifically for the needs of larger publishers and media houses. The platform makes it possible to efficiently manage multiple brands and deliver content simultaneously via different channels such as web, apps and print.

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With Purple Pro, you can not only operate multichannel publishing, but also tailor content to your target groups through personalized delivery. The software offers comprehensive analysis tools and can be flexibly adapted to specific business requirements thanks to modular configurations and the integration of third-party systems.

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In addition, various service packages are available that offer end-to-end support and meet the individual needs of your company. Purple Pro is therefore the ideal solution for modern publishing challenges and offers maximum flexibility in the implementation of your projects.

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Purple Essentials is a configuration of the Purple platform that is tailored to the needs of regional and local publishers.

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Purple Essentials:

Specialized for smaller publishers Purple Essentials is a special configuration of Purple that is specifically designed to meet the requirements of small and medium-sized daily newspaper publishers. It offers a ready-made solution that includes basic functions for digitizing editorial processes. This out-of-the-box solution is ideal for publishers looking for a fast, cost-efficient and uncomplicated way to digitize their processes.

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Purple Pro: More comprehensive for larger publishers

In contrast, Purple is a comprehensive digital publishing platform with a wider range of functions and greater customizability. It is aimed at larger publishers who require specific, customized solutions and are willing to invest in a more comprehensive platform. Purple offers enhanced functionality and flexibility to support the complex requirements and individual processes of larger publishers. In summary, Purple Essentials is the optimal choice for smaller publishers looking for a quick and easy digitization solution, while Purple is designed for larger publishers who require a wider range of features and greater customizability.

Purple Pro comprises three specialized modules: Purple Editorial, Purple Experience and Purple Growth. These modules offer unique functions that cover different aspects of the publishing process.

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• Purple Editorial: A headless CMS that offers extensive functions for content creation and management. Editorial teams can efficiently edit, organize and publish content.
• Purple Experience: Focuses on the user experience and interaction with the end user. It supports the creation of engaging, personalized content and its delivery across different platforms such as websites, apps and e-papers to maximize reader engagement.
• Purple Growth: This module aims to increase growth and reach. It uses AI-based tools for workflow optimization as well as tools for analyzing user data and engagement.

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The modular structure of Purple Pro enables publishers to use the individual components as required or to implement an integrated overall solution for a comprehensive publishing ecosystem.

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1. Efficient multi-brand management: Purple Pro facilitates the management of multiple brands through an integrated platform that is both efficient and ensures consistency across different content and channels.
2. Optimization of the editorial workflow: With Purple Pro's flexible workflow engine, daily editorial processes can be structured and improved, resulting in increased productivity.
3. Innovative AI services: Purple Pro's integrated AI tools automate and optimize editorial processes, supported by specialized applications for automatic linking and SEO optimization.
4. Integration of leading tools: By embedding industry-leading tools and the ability to seamlessly integrate third-party systems, Purple Pro provides a flexible and extensible solution for digital publishing.
5. Comprehensive print integration: Purple Pro enables sophisticated integration of print workflows to support the creation of print articles, ensuring consistency between digital and print media.
6. Extensive front-end options: Purple Pro goes beyond a traditional content management system and offers integrated front-end options for web and app. Customers can choose between pre-built Purple websites and apps or custom frontends that allow for high customizability and brand coherence.

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Purple Pro offers a wide range of benefits specifically designed to make the publishing process more efficient and flexible:

• Efficient management of multiple brands: Both the backend and the Purple Experience module are optimized to efficiently manage and maintain multiple brands, making work much easier.
• Cost efficiency: By sharing content and effectively managing multiple brands, significant cost savings can be realized by optimally leveraging potential.
• Optimization of the editorial workflow: Purple Pro offers a flexible workflow engine that structures the editorial workflow and thus optimizes daily work.
• Integrated AI services: The integrated AI services offer powerful tools for automating and optimizing editorial tasks, such as adjusting text lengths and creating SEO-optimized headlines. AI models for specific use cases, such as the automatic linking of articles, are also integrated.
• Integrated best-in-class tools: Purple Pro includes best-in-class tools for various publishing tasks, including Desk-Net or Monday for topic scheduling, Plenigo or Piano for subscription management and Upscore for paywall. In addition, any third-party systems can be seamlessly integrated.
• Seamless integration with print workflows: Purple Pro offers comprehensive options for integrating print systems. Editors can use the integrated variant management to create print articles and transfer them directly to print production.

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Purple Pro is characterized by several unique features that make it stand out from other solutions:

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• Comprehensive solution for digital transformation: Purple Pro offers a complete suite for publishers that supports digital transformation. It combines a powerful editorial system with integrated web and app solutions as well as advanced AI features that optimize the entire publishing process.

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• Modular structure and openness: Purple Pro's modular structure allows the software to be flexibly adapted to individual requirements and seamlessly connected to any third-party solutions. This openness ensures maximum adaptability and integration options.

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• "Pre-planned" technical setup: Purple Pro takes the worry out of technical setup for publishers. The software is designed to have all the necessary tools and structures already integrated to enable a successful digital transformation without having to make any additional technical decisions.

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• Continuous further development: Purple Pro has a clear focus on the publishing segment, which enables targeted and continuous further development of the product roadmap. Publishers therefore always benefit from the latest technical innovations and features.

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• User-friendly Purple Hub: The Purple Hub is intuitive and easy to use, which enables quick and uncomplicated onboarding of the editorial team. This allows teams to work efficiently without long training periods.

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These advantages make Purple Pro a particularly powerful and future-proof solution that gives publishers a decisive edge over the competition.

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Purple Pro offers flexible support packages that are tailored to the individual needs of customers. They range from basic support to comprehensive round-the-clock support:

• Basic support package: Support as required, billed on a time and material basis.
• Silver support package: Includes 4 hours of support per month, ideal for companies with regular but limited support requirements.
• Gold support package: Comprehensive support for customers who require more intensive support. Details of the services included and the exact number of hours can be agreed individually.

These packages ensure that every company receives the right support, no matter how extensive the requirements are.

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Existing systems can be seamlessly connected to Purple Pro.

The implementation of Purple Pro depends on various factors, such as the size and complexity of the publishing house, the existing infrastructure, the desired customizations and integrations, and the availability of resources and training. As a rule, full implementation takes between 6 and 12 months.

If only individual modules, such as Purple Apps, are used, the implementation time is reduced accordingly.