The award-winning headless editing system for your publishing house

With Purple, you can create and publish your content highly efficiently on all channels. As a modular solution for large, medium-sized and small media companies.

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Modular solution for intuitive content creation and distribution

Accelerate your digital transformation with a publishing platform that is used by leading media companies. Purple combines modern tools in one centralized solution: from AI-powered content creation in the advanced Gutenberg editor to intelligent multi-channel publishing and automated content distribution. Develop responsive websites and native apps in record time thanks to our visual experience builder - or use the GraphQL API for custom development.

The modular structure allows you to get started flexibly: start with individual components such as the Purple Editorial or our e-paper solution and expand the system as required. Our proven best practices and publishing templates accelerate your time-to-market, while the central content cloud ensures maximum performance and scalability. From breaking news to complex digital magazines - Purple grows with your requirements and makes your editorial team fit for the digital future.‍

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Content Creation

In the intuitive editor, your editors can easily create, edit, and publish multi-format content quickly and smoothly.

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Planning and workflows

Plan your content across teams and assign tasks.

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Asset Management

Use functions such as image recognition, dynamic focus points and any folder structure to manage media content efficiently.

Wire Feeds

Integrate any sources and create content from feed entries. Manually or automatically using Purple Prompts.

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Social media

Plan and publish directly to social media networks. More than 10 networks are directly integrated. Alternatively, you can also seamlessly connect Buffer or Hootsuite.

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Omnichannel delivery

Publish your content on all channels using our API. This allows you to reach your target group wherever they are.

Full overview thanks to planning and editorial workflows with Purple Pro

Keep track of your content strategy with our intuitive editorial calendar. Plan content and social media activities precisely, delegate tasks and orchestrate publications on all channels. Optionally, you can also seamlessly synchronize existing planning tools such as Kordiam.

Customize your workflows: Our adaptive workflow engine adapts to your established processes - or you can benefit from proven Purple best practices based on years of experience with leading publishers and companies.

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Intuitive content creation and enrichment for everyone with Purple Essentials

Accelerate your content creation with the most popular block editor in its class. Create visually stunning content through intelligent drag & drop, while the seamlessly integrated AI supports you in text creation, image optimization and SEO optimization. Benefit from specialized publishing blocks for image galleries, dynamic teasers and interactive graphics.

The editor automatically adapts to your brand guidelines and ensures that your content appears perfectly on all output channels - from the website to the news app. Thanks to the familiar Gutenberg basis, your editors will find their way around immediately and can use the advanced functions without any training.

API and Content Cloud as a reliable framework

Our powerful API infrastructure and content cloud form the foundation for smooth multi-channel publishing. With automatic scaling, we deliver your content to millions of users with high performance - whether articles, breaking news or live events.

The modern GraphQL API enables flexible integration and seamless data exchange: integrate external content sources, orchestrate cross-channel publications and develop customized front ends. The Purple Content Gateway simplifies the integration of third-party content such as news agencies, weather services or sports data feeds.

Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the

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Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."


Interested in digital-first content creation and publishing? Get in touch with us.


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