Purple
Growth

Innovative audience targeting with a focus on journalistic topics

Purple Growth

Innovative audience targeting

With Purple Growth to effectively deployed content and scalable growth thanks to comprehensive data analysis and AI: Collect valuable data that contributes to the optimisation of your content strategy and provides important insights into audience development and interaction. Purple Growth's comprehensive features allow you to focus on your journalistic work and increase your reach at the same time. 

Purple Growth

Effective growth through intelligent scalability

Automate your content offering through Purple Growth’s integrated internal content linking feature, providing a streamlined reading experience by automatically linking related articles together. That means greater page depth and longer times spent reading your content. But what that really means is Purple Growth reprioritises your workflow to allow you to focus on what’s most important: your journalistic work.  

Content Recommendations

This intelligent technology helps you deliver content that matches the interests of individual users - for greater efficiency and simplified workflows that increase reader engagement.

Automated Linking

Automated Linking links to your existing content pages already during text creation in the CMS - for a user-friendly reading experience with SEO added value.

Entity Recognition

Purple Growth automatically highlights names, places, companies and assigns them to specific categories, automating a task that further streamlines your editorial workflow.  

Topic Discovery

The news cycle is rapidly changing. Purple Growth’s topic discovery feature automatically suggests hot and seasonal topics according to your needs. More of the right content keeps your readers engaged with current and trending topics.

Multibrand publishing

Manage all your editorial brands from one flexible platform. Stay on top of things and send the right content to the right audience at the right time.  

Purple Growth -
Efficient workflows for better growth

Recommendations

Our recommendations allow you to play out personalized content on all channels that captivate your customers.

  • Automatic display of individual recommendations based on data-driven personal interests
  • Extension of the length of stay
  • Increase website KPIs, such as subscription conversions, by optimizing the user journey.
Automated Linking

Automated Linking automatically links your content pages and helps you select popular content - for cross-page value.

  • Saves time and click work when creating articles - relevant text passages are suggested as well as the matching articles
  • Suggests articles that are particularly popular - making it easier to choose which articles to target to your female readers
Topic Discovery

With integrated content intelligence for Topic Discovery, you can discover the most exciting, hot and seasonal topics and news and inspire your readers with hot topics and interesting headlines.

  • Focus on successful content
  • Always on the pulse of time
  • Expansion of target group reach
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the SPRYLAB team was also very professional, uncomplicated and friendly. The short paths and always the same contact persons made the implementation of this challenging project possible for us."

Screens Zofinger Tagblatt
Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.