Reduce your production effort with content intelligence

Purple DS’ integrated content intelligence automates your links highly efficiently with AI and increases your reader engagement through personalisation.

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How our integrated content intelligence supports your editorial team

AI in action. The artificial intelligence of Purple DS unlocks the full potential of your data.

Automate the linking of articles

Forget about time-consuming searches in the archive and manual linking of articles. Instead: Have suitable articles suggested to you based on parameters you choose. This saves your editors an enormous amount of time and increases the dwell time of your readers.

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Inspire with personalised content

Use personalised recommendations to increase reader engagement and reduce your churn rate. You can choose from three options: similar articles, recommendations based on previous user behaviour and collaborative filtering. A/B testing also makes it easy to optimise your level of personalisation.

Find “hot topics” at the touch of a button

Let crucial engagement data from news aggregators, social media and Google Trends flow into your topic discovery. So you don’t waste time selecting your topics and you always know what your readers are currently engaged in. 

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Create the perfect topic plan

In the past, topic planning was based solely on the experience and gut feeling of your editors. Today, data-driven analyses help you discover seasonal patterns and thus perfect your monthly topic planning.

More features:

Automatic search engine optimisation

Speed up the creation of your articles with automatic keyword and synonym suggestions. This relieves your editors, allowing them to focus on other tasks, and increases the chance that your articles will be found via Google and Co.

Automatic affiliate links

Create dynamic affiliate links that automatically update themselves after publication. This helps increase your digital revenue and find great products that match your readers’ interests.

How content intelligence works

Our self-learning AI uses three sources to unleash its full power.


Your content

A customised topic model is created from all your content (articles, PDFs, etc.).


Your analytics

This topic model is supplemented with performance data from your analytics tools.


Third-party APIs

In addition, your data is enriched via integrated third-party tools from Google and Co.

Learn more about the topic model

How the Purple DS AI was born

Our content intelligence was born in close collaboration with our leading publishing customers. The most important partner was Hubert Burda Media, which was also our first pilot customer. The Recommendation Engine in particular was developed in close cooperation with Bertelsmann.

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How can I find out even more? “We’re glad you asked!”

Increase Reader Engagement with AI Webinar

[Webinar] How to increase reader engagement with AI

Learn how to increase your reader engagement with automated linking.

Watch video

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[Webinar] How editorial teams can benefit from AI

Learn how AI can free your editorial team from mundane, routine tasks.

Watch video

Artificial Intelligence in the Publishing World: In Search of the “Self-Driving Car”

[Article] In search of the “self-driving car”

What’s in it for publishers when it comes to AI? Where are the biggest potentials and risks?

Read article

Ready for the future with content intelligence

Wondering whether content intelligence is a good fit for your newsroom? Or you’re unsure whether AI is really far enough along? We’ll be happy to answer your questions personally and show you everything.

Wondering if content intelligence fits your newsroom? We would be happy to show you everything in person.

Request a demo

Request a demo