Paid content from the perspective of your users
It is no longer enough for media companies to publish good content online. Rather, the supreme discipline is to provide the right content and offers at the right time for the right user. This requires a sophisticated multichannel publishing strategy.
So you should think about how to attract new users, how to use your user data effectively and how to personalize the most important touchpoints to turn your users into loyal subscribers - at minimal cost.
Watch the 45-minute audience development webinar by Stephan Heck, CEO of Purple, on demand now.
Here's what you'll learn:
- How to turn users into returning readers
- How to turn readers into loyal subscribers
- The most effective way to handle your user data
- Personalized offers that help you attract new subscribers
