On the way to paperless publishing of content, publishers created extensive websites in the first step. In the second step, publishers made PDF versions of their print editions available to their readers, so-called ePapers. These were pure replicas of the printed newspaper. Readers had to scroll and zoom to read the texts. That was a long time ago, and a lot has changed.
In the meantime, ePapers are recording double-digit percentage circulation increases and are also becoming increasingly popular with young readers. And so it's no surprise that more and more publishers are seeing ePaper as an integral part of their digital strategy.
Stephan Heck explains how ePaper can become a sales driver and what you need to watch out for.
Inthis webinar you will learn, among other things:
- What ePapers are and how they have changed in recent years.
- What advantages ePaper has.
- How to create full-fledged news apps from ePapers.
- How to bridge the gap between analog and digital content consumption with an ePaper.
