At a time when the media world is rapidly changing, regional and local publishers are facing the challenge of revolutionizing their print businesses and adapting to the dynamic digital landscape. This webinar, a collaboration between Purple and Schickler, is your chance to discover transformative solutions and forward-thinking strategies for digital success.
Purple, your trusted partner for digital publishing, in collaboration with Schickler, the experts for future-oriented media strategies, cordially invites you to our exclusive webinar on May 16, 2024 at 11:00 am. In this unique event "From Print to Digital: Print Transformation and Digital Strategies", we will not only offer you insights into the current challenges of publishing, but also practical solutions and strategic paths for the future.
This webinar will focus on the following topics:
The path to digital transformation in the print sector:
- Print transformation strategies: An overview of the key approaches to how traditional print media can make the leap into the digital age.
- Success stories from Madsack, Funke and Hamburger Morgenpost: Discover the exciting transformation experiences of these publishing houses and the key moments in their strategic decisions.
- Impact on e-paper and plus-subscription strategies: An in-depth look at how digital transformation is impacting the development and success of e-paper offerings and plus-subscription models, including the opportunities and challenges they present.
The digital world - understanding user needs
- Understanding digital user needs: We dive into the world of digital readership and look at what is changing compared to print and how you can respond to this.
- Strategies for digital adaptation: Developing practical approaches to effectively adapt your content and marketing strategies to the digital reality.
Community building for digital success
- Strong together: exploring how publishers can create synergies and overcome challenges together by forming a supportive community.
- Use of innovative tools: Insight into the use of AI-based features. Illustration of how such tools can support publishers in their digital transformation.
Take this opportunity to learn from leading industry experts and strengthen your publishing business for the digital future. Places for this webinar are limited - register now via our registration form to secure your place and be part of this inspiring event. We look forward to welcoming you on May 16th!
