The Adobe Digital Publishing Solution – as we know it – will no longer exist in the future. Adobe announced this today at the GSMA Mobile World Congress in Barcelona.
Both the Adobe Publishing Suite and the new Adobe Digital Publishing Solution will be replaced by the integration with Adobe Experience Manager (AEM). Adobe is thus further expanding its mobile strategy. As part of AEM, DPS will be integrated into the marketing cloud to extend mobile services.
1 What is Adobe Experience Manager?
Adobe Experience Manager is a content management solution that is part of the Adobe Marketing Cloud. AEM can be used to create Web pages, apps, and forms. AEM also enables the management of marketing content and assets.
The ability to connect Adobe Experience Manager with Adobe Digital Publishing Solution has been available for several months. The benefits, according to Adobe, are well-structured asset management, comprehensive analytics, and the ability to publish across channels (web and app).
2 What are the implications of Adobe DPS integration for existing and new customers?
Until the end of February 2016, existing customers had the opportunity to renew existing licenses once again. After that, the conversion to AEM must take place.
It is clear that new app projects can only be created with AEM in the future. The upgrade to AEM means an extension of the features and possibilities but also a completely different price level.
New customers expect a package price in the 5 to 6 digit range in the future. Conversely, this means that Adobe will limit itself to major customers. For many small and medium-sized companies and publishers, the new cost-benefit ratio will not be profitable.
Publishers in particular are already having difficulties monetising their digital products.
3 What options do DPS customers have now?
So Adobe has announced that DPS will no longer be available as a stand-alone solution. If you don’t want to upgrade to AEM or can’t afford this option, you need an alternative.
When selecting a new software, you should make sure that your existing DPS folios can be integrated into the new solution.
Now you might ask yourself: “Are other solutions compatible with my established work processes?”
Just as Adobe can be effectively integrated into your workflow, InDesign and PDF file formats can also be further processed using alternative solutions.
The layouts serve as a content basis and can easily be supplemented with interactive elements such as pop-ups, animations or videos using flexible publishing tools such as Purple DS.
The migration of your existing Adobe DPS projects also takes place almost automatically thanks to the Purple DS Migration Tool. Without the loss of existing animations and interactions.
Do you want to publish your content natively optimised for smartphone and tablet apps, so that you can continue to offer your content offline and in stable running apps?
Purple DS, the most creative, flexible and cost-efficient alternative to Adobe DPS, also fulfills this wish.
If you want to learn more about Purple DS, book a demo with one of our experts now.