Essentials

The all-in-one digital
publishing platform for small
and medium-sized publishers

Purple Essentials

The perfect solution for small and medium-sized publishers

Discover Purple Essentials: an AI-supported editorial system with a high-performance website and modern app - cost-effective and quick to implement. This system revolutionizes your editorial workflow with a headless approach and integrated AI services. Specially developed for small to medium-sized daily newspaper publishers, Purple Essentials optimizes the entire process from content creation to publication and combines efficient workflows and innovative technologies to facilitate your digital transformation.

Purple Essentials

Your key to digital success - the benefits of Purple Essentials for your publishing house

Discover Purple Essentials, the ideal solution to take your publishing company into the digital age and open up new digital business models. Benefit from a system that not only optimizes your editorial workflow with intuitive operation and efficient processes, but also strengthens your digital presence with appealing websites and apps. With Purple Essentials, you can make the leap into the future - cost-effectively, quickly implemented and with comprehensive support. Rely on a solution that supports your vision and enables success in the digital world.

Cost efficiency

Purple Essentials impresses with its modular structure and standardized components, which not only drastically reduce implementation costs, but also optimize ongoing expenses. With user-based licensing, you only invest in what meets your needs. This keeps costs transparent and predictable. This cost efficiency allows you to allocate resources wisely and invest in the growth of your digital publishing company.

Fast implementation

Thanks to the rapid implementation, your publishing house will be digitally set up in just 4-6 months and ready to seize new market opportunities. The efficient setup, supported by professional project management, ensures that you can start into the digital future without long waiting times.

Apps and websites

Give your publishing house a digital identity with the apps and websites from Purple Essentials. Not only are they visually appealing and technically performant, they are also designed to work without the need for additional specialist staff or developers. Purple Essentials takes the technical burden off your shoulders, allowing you to focus on high-quality content while we ensure your publisher's digital presence.

Efficient working

Use Purple Essentials to make your editorial team more efficient and free up valuable resources for the development of new digital business models. The automation of routine tasks such as text length adjustments, SEO optimization and social media content creation leads to a significant increase in efficiency. This creates scope for creative and strategic thinking and opens up new opportunities for digital growth.

Simple operation

With Purple Essentials, experience a user interface that emphasizes intuitive operation and user-friendliness. Specially designed for the needs of daily newspaper publishers, our system offers a variety of predefined functions that make everyday editorial work much easier. This user-centered design allows you and your team to get up to speed quickly and work effectively without getting lost in complex menus.

Purple Community

With Purple Essentials, you become part of the Purple Community, a network for publishers to share challenges and best practices. Benefit from the knowledge of others and stay informed about current trends and news through regular events. Use this platform for exchange, learning and inspiration to further develop your publishing business.

Purple Essentials -
The fast, efficient and cost-effective all-in-one solution for your digital publishing

Purple Hub

The Purple Hub is an advanced editorial system specifically designed to optimize the work of publishers. It offers an intuitive interface that simplifies content creation and management across multiple channels. With integrated SEO tools, a powerful content builder and content personalization features, publishers can not only improve the reach and readability of their content, but also significantly increase the efficiency and productivity of editorial workflows.

Content Builder: Design your content easily and efficiently.
Multichannel management: Organize content, expenses and appointments centrally.
SEO features: Benefit from automatic checks for readability and originality.
Personalization: Enrich articles automatically with suitable cross-references.

App and website

High-performance apps and websites are the be-all and end-all for an appealing user experience and essential for the digital success of publishers. Purple Essentials uses state-of-the-art cloud technology to ensure high availability and optimum performance.

Speed: Minimize loading times and maximize user retention.
Responsive design: Adaptation to all end devices.
Scalability: Flexible adaptation to growing user numbers and requirements.

AI services

Purple Prompts, an essential part of the Purple Essentials suite, represents the next generation of editorial tools built on the powerful GPT-4 AI. It is designed to help editors increase the quality of their content while minimizing the effort required for routine tasks. The plugin enables editors to refine articles and optimize content with intelligent support. Centralized management and ease of use allow teams to manage their content smoothly across multiple channels and strengthen reader engagement.

Individual prompts: Easy creation and application to articles in the editorial system.
Centralized management: Clear and intuitive user interface for prompts.
Efficiency: Time-saving automation of routine tasks such as headings and SEO.
Quality improvement: Consistent and high-quality content through standardized prompts.

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FAQ

What is Purple Essentials?

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What is included in Purple Essentials?

What makes Purple Essentials special?

What are my benefits with Purple Essentials?

What can Purple Essentials do better than the competition?

What support do I receive from Purple Essentials?

How does Purple Essentials support digitization in publishing houses?

Can my existing systems for newsletters, paywall etc. be integrated into Purple Essentials? be integrated into Purple Essentials?

Can I upgrade Purple Essentials if necessary?

Can I customize Purple Essentials?

What makes Purple Essentials different from Purple?

Ramona Bürki

Business Development, ZT Medien

"At Zofinger Tagblatt, we are excellently positioned for the future thanks to Purple DS. The collaboration with the

Mathis Neuburger

Deputy Editor-in-Chief HAMBURGER MORGENPOST

Thanks to Purple Prompts, we work more efficiently than ever in the MOPO editorial team. Purple's AI support is particularly valuable in news production and error correction, where speed and precision are crucial. The collaboration with Purple in the development of the tool is more than pleasant.

Martin Werren

Project Manager Technology & Data

"With Purple, we are relying on a very powerful production system with which we will also be able to flexibly implement future requirements."

Danielle Stevenson

Product Manager for Digital Editions at NewsLifeMedia

"Purple's modern work processes allow us to offer our customers native apps for all mobile devices."

Ramona Knorr

Project Manager Digital Publishing

"Thanks to innovative audio formats, we now offer our digital readers even more added value."

Florian Fricke

Head of International Digital Solution at Bauer Xcel Media

"Migrating all of our titles to a single platform is an exciting step in providing a consistent digital experience for our readers."

Ring in a new decade of digital publishing - with our Purple software

With Purple, the whole world of digital publishing is open to you. Delight your readers with first-class journalistic products on all modern channels. We will be happy to advise you personally and without obligation about our digital publishing software. We look forward to your inquiry!

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Purple Essentials

Purple Essentials

Purple Essentials - The fast, efficient and cost-effective all-in-one solution for your digital publishing

FAQ

Purple Essentials -
The fast, efficient and cost-effective all-in-one solution for your digital publishing