Kress Ranking: Purple in 2nd place among the most important editorial systems in 2024

This year, the magazine "Kress pro" once again surveyed the most important providers of editorial systems about their customer base. The overview shows: Purple made it to second place in 2024! This award encourages us to accompany publishers on their way into the digital world with the help of our AI-based digital publishing software.  

The Purple team is aware of the challenges and opportunities that publishers are facing as a result of the digital transformation. What is particularly important here? The integration of extensive AI functions into editorial workflows. Purple offers promising opportunities.  

Purple supports publishers in their digital transformation

As multichannel publishing software, Purple enables publishers to publish content via different channels. The output channels are managed via Purple Editorial, the flexible, modular headless CMS.  

Purple is not only a powerful editorial tool, but also allows content to be scaled. With Purple Experience, content is also played out as a website, app or on social media. Our multichannel publishing software integrates seamlessly into existing ecosystems and provides editorial teams with fast results.  

Purple ties in with the individual requirements of each publisher - it is possible to implement almost any third-party system. Purple already has a strong partner network of third-party systems and enables editorial teams to access various tools. These include the print connection from Woodwing or ppi as well as various partners for subscription management. We are proud that our powerful software goes beyond conventional editorial systems.  

AI services in the Purple CMS: editorial teams are more efficient thanks to Purple

What also makes Purple so successful and valuable for editorial teams are the AI tools seamlessly integrated into the CMS workflow. These enable editors to work efficiently through automation.  

• Link Optimizer
• Purple Prompts  

With the Link Optimizer, editors receive suitable link and affiliate recommendations for selected articles. Terms in the article are automatically selected to generate suitable recommendations for linking to other articles. It is also possible to customize the recommendations. Linked content can be viewed via a preview and the recommendation can be changed if necessary.

With the Purple Prompts feature, GPT-4, the open source software behind ChatGPT, is integrated into Purple's CMS. Purple Prompts takes over non-creative tasks and automates them so that editorial teams can increase their efficiency. These include the rewriting of articles or the creation of social media posts. Editors can use Prompts extensively with the help of their own prompt management: Prompts can be tried out, maintained, shared and centrally managed. This allows editors to edit and optimize their articles with just a few clicks.

Purple enables editorial teams to revolutionize their publishing strategy and create an unparalleled user experience. Would you like to find out more about Purple? Book an uncomplicated consultation with us now.