Purple Essentials: The all-in-one digital publishing platform for mid-sized publishers

Our new product, Purple Essentials, is a "turn-key best of breed" solution and can be fully implemented in just three months. With this product, medium-sized publishers can concentrate fully on developing and expanding their digital business models, as all important systems are already fully integrated. Purple Essentials is the all-in-one digital publishing platform for medium-sized publishers.  

Digital transformation in three months with Purple Essentials

Compared to our Purple Professional product, which is designed for large publishers and requires a more complex implementation, the implementation of Purple Essentials is much faster. With this product, we enable medium-sized publishers to integrate important processes into their workflows without time-consuming and laborious procedures.  

Time is an important factor for publishers. In view of the age structure of print subscribers, there will soon be a dramatic decline in circulation. 40 percent of print subscriptions will be affected by this risk in the next five to ten years, which will lead to a drastic decline in print revenues. The declining delivery density will cause unit delivery costs to explode, with the result that entire districts will have to be shut down due to inefficiency - a vicious circle from which there is no escape.

Purple Essentials offers publishers a solution that can be implemented quickly - with customizable web and app templates and integrated AI features. Ideally suited for the digital transformation of medium-sized publishers.  

Purple Essentials at a glance

Purple Essentials offers various features with which publishers can optimally implement their multichannel publishing strategy. All features are combined in the Purple Hub, the state of the art editorial system (headless CMS).  

Functions of the Purple Hub

• Create and edit articles: Editors can create and edit articles in the Purple Hub.

• Customizable article overview: The article overview can be adapted to individual preferences and filters can be shared with the editorial team. This enables shared use.  

• Automatic updates in the article overview: Keep all editorial team members up to date.  

• Optimized display of article variants: Articles can be displayed in different languages and optimized for digital or print views.

• Multichannel publishing: content can be published web- and app-based.

• Social media integration: Editors can add content directly to more than ten social media channels.

• AI integration: With Purple Prompts, AI is fully integrated into the CMS to make daily editorial work easier.  

These and other features make Purple Essentials a comprehensive tool for efficient and innovative publishing work.  

Support from partner network

Purple Essentials is enhanced and supported by our diverse partner network of third-party providers. Purple Essentials optimizes the entire process, from content creation to publication, combining efficient workflows and innovative technologies.

Implementation and customization

In collaboration with each publisher, we find out how the integrated AI can best be used. Purple Essentials is implemented in five steps after the contract is signed, based on a standard project plan. Customizable app and web templates (master templates) ensure faster implementation. Content can be published both in apps and on websites using Purple Essentials, so you can reach your readers everywhere.  

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Optimization of workflows with the help of OpenAI integration  

Purple Essentials is not only quick to implement and offers publishers the optimal basis for their multichannel publishing, but also enables workflow optimization through AI. With the Purple Prompts feature, generative AI is integrated directly into the editor. With Purple Prompts, you can easily revise texts, create headlines, social media posts, SEO titles and metadata, excerpts and much more. Social media posts can be published directly in the hub, eliminating the need for time-consuming manual creation.  

Editors can also manage and create AI prompts for different use cases directly in the Purple Hub. These prompts are fully customizable and can be set individually to generate the best possible results for the individual response.  

Your benefits with Purple Essentials

Purple Essentials offers medium-sized publishers significant advantages. Not only do you get a powerful editorial system, but you can also optimize your workflows with the help of integrated AI.  

• Fast implementation

Thanks to our professional project management, the implementation of Purple Essentials is completed in a short time. This not only saves you valuable time, but also the costs incurred during a lengthy implementation phase. With Purple Essentials, you will be up and running within three months.  

• Cost efficiency

Purple Essentials offers all the important functions at an affordable price. Save time and money and focus on growing your publishing business.

• Latest technology

With Purple Essentials, you are always at the cutting edge of technology. Our platform is continuously being developed so that you always benefit from the latest innovations.

• App and website

With Purple Essentials, you get a complete solution for your digital presence. Publish content on your own app and website and reach your readers anywhere, anytime.  

Please contact us if you are interested in Purple Essentials and for further information. We look forward to supporting you in your digital transformation.  

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