How publishers can make smart use of AI technology
Audience Development Deep Dive Episode 6: Dr. Marcus von Harlessem
Christian Kallenberg, owner of We Like Mags, and Benjamin Kolb, Managing Director of Purple in conversation with Dr. Marcus von Harlessem, management consultant for IT projects in media companies.
Dr. Marcus von Harlessem was managing director of InterRed GmbH, a software company specializing in editorial systems. In 2021, he founded his own consulting company. With more than 20 years of experience in the IT and media sector, he now advises and supports various companies in their digital transformation.
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Episode content
What awaits you in this episode
00:38 Is there THE solution for successful IT projects?
05:42 A mix of classic KPIs and other metrics
10:13 Does paid content affect the quality of products?
13:38 Which AI models are promising for publishers
21:51 AI for editorial content - good or bad?
31:07 A look into the future: AI models for publishers
26:51 The fear of the paywall is taken away