How can media companies stay competitive?
We Like Mags and Purple in conversation with Olaf Deininger, journalist, digital expert and publisher
What skills do media professionals such as journalists and editors need to have in order to turn readers into regular users and, ideally, to sign up for paid subscriptions?
Thoroughly researched stories and good texts are still important, but today data plays an important role in attracting customers, as do the appropriate tools. Tools that provide important information on how to identify target groups and their interests in order to make them attractive offers.
Money follows Data?
In the second We Like Mags and Purple special on "Audience Development", presenters Christian Kallenberg and Benjamin Kolb talk to journalist, digital expert and entrepreneur Olaf Deininger.
Among other things, Deininger talks about the fact that users are becoming increasingly volatile, while at the same time media behavior is becoming more volatile and competition among media companies is becoming tougher. That's why AI-based solutions are now necessary in everyday editorial work if newspaper publishers don't want to be left behind.
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Episode content
- 03:46 - What can journalism-as-a-service do?
- 05:32 - Impact of technologies on journalism
- 08:44 - No fear of artificial intelligence
- 10:53 - When artificial intelligence writes stories
- 15:00 - Artificial Intelligence for Audience Development
- 19:47 - Filter bubbles
- 24:49 - Data-driven journalism
- 26:45 - Like looking into a crystal ball, only better: predictive analytics
- 30:20 - Community Building: Providing a Digital Home for Readers
- 37:39 - Nothing going on without a community manager?
- 39:42 - How does AI fit into communities?