ChatGPT and the future of the publishing industry
Audience Development Deep Dive Episode 8: Prof. Dr. Thomas Hess
Christian Kallenberg, owner of We Like Mags, and Benjamin Kolb, managing director of Purple in conversation with Prof. Dr. Thomas Hess, Director of the Institute for Digital Management and New Media at the Ludwig-Maximilians-University Munich.
Since 2001, Prof. Dr. Thomas Hess has been pursuing his profession as a university professor for business information systems and business administration and as director of the Institute for Digital Management and New Media at Ludwig Maximilian University. A few years later, he was admitted to the Bavarian Academy of Science. Meanwhile, Prof. Dr. Hess is also co-editor of the journals Journal of Management Information Systems, Electronic Markets as well as International Journal on Media Management and MedienWirtschaft, among others. He is also a member of the Board of Directors of the Bavarian Research Institute for Digital Transformation, founder and member of the Board of the Internet Business Cluster e.V. and a member of the Board of the Münchner Kreis.
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Episode content
00:42 The role of ChatGPT in the publishing industry
02:55 Personalization with the help of artificial intelligence
06:54 Automated personalization
08:17 Difficulties of personalization
14:18 Examples of personalization and content generation
17:18 Paywalls as a source of revenue
20:31 How will the industry earn money in the future?
22:23 Career and current tasks of Prof. Dr. Hess