News Corp Australia uses Purple to publish digital magazines

8.000

Employees

3.000

Journalists

11

Magazines

NewsLifeMedia

NewsLifeMedia is part of Australia's largest media organization, News Corp Australia, and publishes market-leading lifestyle, sports and news magazines. Over 16 million Australians consume its news and information every month.

FOUNDED

1923

HQ

Sydney

industry

Media

PRODUCTS USED

The new digital publishing initiative from NewsLifeMedia, part of News Corp Australia, specifically targets premium consumer magazines, with well-known titles such as Vogue Australia, Vogue Living, GQ Australia and delicious. As part of this initiative, NewsLifeMedia has chosen Purple to publish its digital magazines.

Native apps for tablet and smartphone

NewsLifeMedia chose the Purple e-publishing platform because of its many innovative functionalities and the ability to efficiently produce native apps for tablets and smartphones for iOS and Android - without any programming knowledge. This approach allows both small and large editorial teams to create aesthetically pleasing content with a minimum of effort and cost.

Optimal workflows for efficient publishing

Purple DS offers optimal workflows for all production approaches, from pixel-perfect to fully automated publishing, and thus helps to further optimize work processes in the long term. By using the unique Purple DS Templating Client, NewsLifeMedia can create highly efficient mobile-optimized, interactive content from the existing layouts of print magazines such as Vogue Australia, Vogue Living and GQ Australia and make it available for phone and tablet.

All apps will be available for iOS and Android on phone and tablet. This also applies to the well over 600 old issues that were migrated from the previous platform.

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The project at a glance

  • Purple is used for all magazine titles
  • All titles migrated from Adobe Digital Publishing Suite
  • News Corp Australia uses various Purple DS workflows
  • Partially automated on InDesign basis (e.g. Vogue)
  • Automatic PDF upload (e.g. button)


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Purple modules

Purple Experience is your key to high-reach digital products. Inspire your readers with outstanding digital publishing websites and apps, as well as social media and e-paper.

With Purple, the whole world of digital publishing is open to you. Inspire readers with first-class journalistic products on all modern channels.

Purple
Editorial

- Purple Hub
- Purple Manager
- Purple Cloud

Purple
Experience

- Experience Web
- Experience App
- Experience Builder

Purple
Growth

- Recommendations
- Affiliate Linking
- Automated Linking
- Topic Discovery

Not sure if Purple is right for you?

Or have any specific needs?
We're happy to help.
E-mail
contact@sprylab.com
Phone
+49(0) 157 85 52 57 04
Kevin Kallenbach Portrait
Kevin Kallenbach
Head of Sales

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