"Rheintaler" and "W&O" from Galledia Regionalmedien increase reader satisfaction and subscription sales with Purple e-paper apps

Galledia Regionalmedien AG

FOUNDED

2012

Berneck

industry

Media

PRODUCTS USED

The Swiss company Galledia Regionalmedien AG in the St. Gallen Rhine Valley publishes several daily newspapers and provides readers with independent, up-to-date information on events in the region. The two daily newspapers Rheintaler and Werdenberger und Obertoggenburger (W&O) are published six days a week, with the even more extensive weekend edition appearing on Fridays. The content is available to readers both on the web via the respective news platform and in the two news apps. Both daily newspapers are characterized by more than 150 years of tradition in news production.

Before working with Purple, the media company was faced with several challenges: The e-papers available on the websites of the daily newspapers did not offer any reading convenience as a PDF version. In addition, early delivery was no longer possible in one of the delivery areas, which further accelerated the digitization of the readership. Galledia Regionalmedien then decided to make the Rheintaler and Werdenberger and Obertoggenburger newspapers available in two modern e-paper apps. To do this, the publisher opted for Purple Experience, our toolkit for developing news and magazine apps and websites. With the web kiosk and the new e-paper apps, Galledia Regionalmedien offers readers an intuitive and optimized user experience of the daily newspapers in e-paper format.

"With Purple's e-paper app, we got exactly the product we had hoped for our daily newspapers. State of the art, in fact." Martin Oswald, Head of Regional Media Division

With the Purple e-paper app, Galledia Regionalmedien is meeting the needs of its readership, increasing reader loyalty in the long term and at the same time aiming to appeal to a broader audience. This includes both print readers, who are switching to the new digital format, and traditional newspaper readers, who appreciate the laid-out, self-contained format of the e-paper. With the integration of Purple's e-paper apps, the publisher has a clear advantage over other journalistic offerings - and encourages subscriptions.

"Since the launch of the apps with Purple, we have been able to significantly increase sales of e-paper subscriptions in conjunction with corresponding marketing measures. The response from readers has been consistently positive." Martin Oswald, Head of the Regional Media division

Convenient reading in the e-paper app

With the Purple e-paper app, the Rheintaler, Werdenberger and Obertoggenburger newspapers offer their readers an improved user experience. In the app's overview, readers can find both the current issue of the e-paper as well as previously published issues in the integrated digital archive. Readers can use the archive's search function to display various topics or search terms with page references in previously published issues.

The e-paper app's bookmark function also helps to improve the user experience. Readers can easily create a bookmark list and quickly access the selected content at a later date.

An indispensable function of the Purple app is the reading mode. This makes using the e-paper much more intuitive and convenient than before. After opening the desired issue, readers can access the individual pages via the table of contents and switch between the PDF magazine and reading mode by tapping on the desired article. This function offers an optimized article view, adapted to the reader's digital device. Articles can be read in either portrait or landscape format, thanks to the app's responsive design.

Just like in a printed newspaper, readers scroll from left to right instead of scrolling through a PDF. The large display of the articles improves the reading experience, the font size can be individually adjusted using a slider and is particularly beneficial for older readers or people with visual impairments. The option for readers to switch between day and night mode is particularly easy on the eyes and ensures a pleasant display even in different lighting conditions. Readers can take a closer look at the images in the edition by tapping on them.

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