Purple Day 2024 - A look back

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1. Purple Essentials: Digital transformation within 3 months

Founder and Managing Director Stephan Heck presented Purple's new product in the first presentation of the day: Purple Essentials, the all-in-one digital publishing platform for small and medium-sized publishers. As a "turn-key best of breed" solution, Purple Essentials can be fully implemented in three months. With this product, small and medium-sized publishers can concentrate fully on developing and expanding their digital business models, as all important systems are fully integrated.

The implementation of Purple Essentials is faster than Purple Pro for large publishers because customizable app and web templates have been developed. With this product, we want to give publishers the ability to implement key processes into their workflows without time and effort consuming operations. We also work with each publisher to find out how generative AI can work best for them. As part of a standard project plan, Purple Essentials is implemented in five steps after the contract is signed. Please contact us if you have any further questions or are interested.

You can find the presentation here.

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2. Success stories with Purple

Founder and Managing Director Benjamin Kolb and Head of Sales Kevin Kallenbach gave the event participants exciting insights into Purple's existing customer projects. These included the British media company Ourmedia, for which the headless CMS approach plays a particularly important role. Purple's central system with its flexible front-end templates for web and app ensures that the content of 14 brands can be distributed in a variety of ways. The AI tools for optimizing editorial content, internal links and recommendations also contribute to increasing engagement and sales at Ourmedia.

Börsen-Zeitung has also come a long way as a customer with Purple. The editorial team at Börsen-Zeitung mastered the change from a strongly print-oriented workflow to a digital content-first workflow within a few months with Purple. The Purple Wires feature, for example, enables the daily newspaper to import all agency reports into the Purple Hub so that they can be searched and adapted there - making work much easier.

Other customers featured in the presentation include Heidenheimer Zeitung, OM-Medien, Hamburger Morgenpost and WetterOnline.

You can find the presentation here.

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3. the industry in constant change: the Publishing Circle - an integrator's initiative

Serge Dillier from a&f systems traveled to the event from Switzerland to introduce participants to the Publishing Circle. The intelligent publishing tool consists of five basic pillars: planning, creation, publication, analysis and utilization of trends. The Publishing Circle enables the optimization of a holistic workflow. It offers the option of putting together various applications according to a modular principle. AI is also used to optimize the production of content. The Publishing Circle promises quick and easy scalability, the integration of existing solutions and a workflow that covers the entire publication chain.

You can find the presentation here.

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4. "I don't want a subscription, but I'm willing to pay!" - Creative variants of offer design with plenigo

After the lunch break, Christoph Hauschild, Head of Project and Account Management at plenigo, and Tim Thormann, Head of Paid Content & Digital Subscribers at Kölner Stadt-Anzeiger, gave insights into subscription management.

The "Click & Read" model was introduced to strengthen the daily newspaper's customer focus and offer something new in addition to the fully paid subscription. This model, which works like a wallet or prepaid model, offers coins for sale that can be used to read articles on the web. In his presentation, Tim Thormann emphasized that various marketing channels were defined and used for the launch of this model. He also explained the successive phases of the launch and provided interesting insights into performance.

You can find the presentation here.

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5. Digital transformation strategies

The presentation by Dr. Christoph Mayer from the Highberg consultancy focused on the digital transformation of publishing houses. In particular, Dr. Mayer highlighted the age distribution by product and spoke of two different markets with regard to print/e-paper and plus products. An important point was the core problem of daily newspaper publishers, for whom the print business model will become uneconomical in the next five to ten years due to the age structure of the readership. However, the profitability of e-paper and plus subscriptions also faces challenges.

Dr. ChristophMayer also presented three different strategies that can be used in combination or individually by publishers. He also shared important facts and figures that clearly illustrate why publishers should implement the digital transformation of their products - and which six components are promising for digital success.

You can find the presentation here.

6.  Editorial coordination with Desk-Net

In the penultimate presentation, Robert Dönges from Desk-Net spoke about editorial coordination and its possibilities. He pointed out that today's journalism essentially consists of two parts: publications on several platforms and the large number of publication deadlines spread throughout the day. The planning of editorial content is becoming increasingly important and it is crucial that editors maintain an overview and publish the right content in the right place at the right time. This is where Desk-Net's Cockpit comes in, providing editors with a helpful overview and a wide range of functions.

You can find the presentation here.

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7. Roadmap Purple

In the last exciting presentation of the day, Peter Dyllick-Brenzinger, Head of Product and Engineering at Purple, gave an insight into what is planned at Purple in the near future. At Purple, we want to create value that helps publishers and journalism move forward. That's why we place a special focus on product development with strong added value.

In today's media landscape, publishers have to react faster and faster to changes - Purple supports this and not only reduces the time-to-market, but also reduces the time from the creation to the publication of articles.

For maximum transparency, Purple is now launching a customer roadmap. This roadmap contains many important details and also allows customers to provide feedback and stay up to date. Other highlights of the presentation include insights into the quarterly targets for the Purple product, which were presented in detail. We will be happy to send you the presentation on request .

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