EPISODE #
9

Paperless and intelligent: the future of publishing with e-paper and AI

Digital Publishing Deep Dive Episode 9

Christian Kallenberg, owner of We Like Mags, and Benjamin Kolb, managing director of Purple in conversation with Prof. Christof Seeger, Dean of Studies for Crossmedia Publishing & Management at the Stuttgart Media University.

Christof Seeger, an expert in media and communication, studied printing technology with a focus on marketing and management at the University of Applied Sciences for Printing (FHD) in Stuttgart. After working as publishing director and managing director of a newspaper publishing house, he gained international experience at Newsweek.

Since founding a consultancy in 2004, Seeger has been involved in numerous publishing projects. He is a certified social media marketing manager (2014) and digital marketing manager (2015) and completed a distance learning course in "Digital Music Production" in 2017.

Seeger's influence on the higher education landscape includes the introduction of the teaching and research field of sports communication at the Media University. In the master's program Crossmedia Publishing & Management starting in 2020/21, students will be able to explore digitization in the sports sector in greater depth. Since 2019, he has also been working at the Institute for Applied Artificial Intelligence at the HdM, where he focuses on communication science issues, especially in the context of press publishers, media houses and sports. His research focuses on media reception, digital transformation, and the role of media brands in the age of social media.

Further information: https://www.hdm-stuttgart.de/science/beitraege_eines_autors?mitarbeiter_ID=500029

Episode content

Here's what you can expect in this episode:

00:55: Christof Seeger as professor at the HdM

02:28: The Institute for Applied Artificial Intelligence at the HdM.

03:13: Results of the study on the e-paper and user-friendliness when buying an e-paper

09:50: The importance of the e-paper in publishing houses

13:36: Quality journalism as brand essence

16:05: Switch from print to digital

18:42: E-paper as a bridging technology

20:24: Use of artificial intelligence in publishing houses

23:31: Full automation through AI and the dangers of AI.

27:12: Training of AI models: a forecast

29:25: Legal aspects of using AI and training AI models.

31:17: Social media platforms and media brands

35:24: AI as assistance

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