Readers in focus: how HAAS Mediengruppe is shaping the shift to digital content

Digital Publishing Deep Dive episode 10

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Dive deep into the world of digital publishing in our tenth episode. In this conversation, Christian Kallenberg, owner of We Like Mags, and Benjamin Kolb, managing director of SPRYLAB and Purple, with Mark Wittland, publishing manager for private clients and paid content at the HAAS media group.

Dive into the world of digital transformation in publishing! In our podcast, Mark Wittland from the HAAS media group talks about the process of moving print newspapers into the digital era. From segmenting target groups to creating and marketing digital products, from measures to attract readers for digital subscriptions to increasing reader engagement — we look at all aspects. In doing so, we also take a look at the effects on corporate culture and editorial workflows. Find out how the pandemic and remote work have affected the way you work. An informative and entertaining podcast that shows the changing world of publishing.