Generative AI takes over your routine tasks.
You write the story.
When your editorial team writes, edits and publishes, Purple Prompts runs as a core part of the system rather than an add-on. Leverage AI tailored to your exact standards using the LLM models of your choice, while final approval stays in your hands to ensure a shorter time-to-publish.
Developed specifically with and for newsrooms
our editors' time is too valuable for routine tasks. That is why we developed Purple Prompts together with publishers for the reality of newsrooms: article structure, writing-style maintenance, approval processes, model flexibility. These four characteristics give you shorter time-to-publish, more output per editor and consistent texts across all brands of your house.
Write with AI in the editor, where the article is created
Write texts in the Purple Editor and use generative AI directly within the article. Create SEO titles, headline variants, metadata or the print version in the same interface, ensuring browser tabs and copy-paste disappear.
Manage prompts centrally so your quality stays stable
Your editors create their own prompts with Purple and share them with the team instead of using only ready-made assistants. Each prompt belongs to an action, ensuring the quality of your medium stays consistent.
From raw text to finished article with one click
Turn raw texts, agency reports and press releases into publication-ready articles by running a multi-action workflow with a single click. Headline variants, teasers and metadata are created in parallel for your editorial team to check and approve.
Choose the right LLM for every task
Choose your LLM and stay flexible as requirements change. Purple supports OpenAI, Anthropic, Google Gemini and DeepSeek. Define roles, rights and approval steps with every workflow run logged, backed by preset security and data protection.
How newsrooms work with Purple Prompts
“It is possible there to simply write your own prompts and give them a name. Every editor can then use them, and we have a consistent framework. I want our editors to invest their time above all in writing their own stories.”
“Thanks to Purple, we can seamlessly integrate our proven print processes while at the same time embedding modern technologies such as AI tools into our new editorial system, which promotes both efficiency and innovation in content production.”
Want to use generative AI directly in your editor?
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