The system for your entire portfolio. The digital publishing platform for consumer publishers.
Write content once and publish across all channels like web, app, newsletter, social media and print for your entire magazine portfolio with Purple. Multi-brand publishing replaces parallel tech stacks per brand, keeping your existing ecosystem connected. Start modularly with one brand or launch the entire portfolio.
More brands should mean more leverage, not more maintenance
Many publishers have strong brands and grown tech landscapes. What is missing is Purple as the shared foundation on which adjustments are created once and take effect everywhere.
Each brand runs on its own tech stack, and every update is repeated per brand instead of once across the platform
Print workflows dominate everything, and new digital formats and titles drag on for months
Ads, affiliate, subscription shop and in-app purchases run via separate systems, and cross-selling across brands stays manual
This is how Purple solves these challenges for you
Manage your entire brand portfolio on one platform
Define shared functions like analytics, advertising and tracking once for all brands using a master template. Brand templates ensure each brand retains its own look and unique features, allowing you to launch new titles faster than ever before while your maintenance effort drops significantly.
Produce content-first in the media-neutral WYSIWYG block editor
Story and brand drive your production instead of the issue and the layout. With the Purple Editor, your editorial team operates in a familiar drag-and-drop environment to produce article variants directly for each channel, keeping print seamlessly connected via partner integrations of your choice.
Manage editions and dossiers in the Purple Hub
Plan complete editions, bundle dossiers and curate teasers centrally within the Purple Hub. Everything you create flows directly into your brands' frontends, eliminating handovers to separate tools or external frontend teams.
Configure workflows from topic planning to publication
Organise topics on the Kanban board, enable parallel editing on identical articles and approve content through multi-stage workflows. The Purple Wires inbox supplies agency material while article variants are generated automatically for each channel.
Manage prompts and workflow automation directly in the editor
Utilise generative AI directly inside the Purple Editor. Centralise your prompt libraries to protect your house style, deploy agent-based workflows from topic discovery to publication and select the ideal LLM for each task, while final approval remains with your team.
Serve web, apps, newsletters and print from one source
While many magazine publishers juggle a separate CMS, app provider and web agency, Purple unites your web, apps, digital editions, newsletters and print via shared templates and content. Your teams manage frontends independently, pushing updates live immediately.
This is how you use Purple for your portfolio
Manage all your brands on a centralised multi-brand platform
Plan topics on a dynamic Kanban board, create content seamlessly within the Purple Editor, and approve assets via multi-stage workflows. Easily enrich visual media directly from the integrated DAM, and publish to web, app, newsletter, print, and social media from a single, unified source.
Run brand websites; we’ll take care of performance and operations
Launch brand websites engineered for peak performance and top SEO rankings. We handle hosting, security, and scaling, keeping your internal IT infrastructure lean. For multi-brand publishers, maintaining consistency is effortless: manage shared functionalities via one master template and easily derive tailored brand templates from it.
Use single-title or multi-title apps for your brands
Ensure reliable, automated delivery with a consistent look and feel across all channels. Multi-title apps bring together thematically related brands within a single brand universe, driving cross-selling opportunities between titles. Intuitive UI/UX, rich multimedia content, and privacy-first ePaper analytics come as standard.
Boost media time and revenue with premium editions
Curate mobile-optimised editions quickly in the CMS, with AI support on request. Personalised experiences, as well as audio, video and podcasts, are natively integrated. Flexible monetisation runs via pre-configured integrations.
Bring your brand world together in one app, from magazines to article feeds
Deliver PDF replicas, curated article feeds and interactive features within a Purple app featuring consistent navigation across your brand universe. Centrally manage advertising, in-app purchases and subscription offers to drive cross-selling across all titles.
Offer magazines, special editions and bundles across all devices
Bring your complete portfolio to all devices and screen sizes via the Purple Web Kiosk. Ensure easy access with single sign-on, intuitive navigation through issues and articles, and split-screen reading, while configuring languages, markets and pricing logic per brand.
All tools for all your brands in one system
Further building blocks that reduce time, effort and risk in your publishing operation every day.
Digital Asset Management
Manage images and media in the Purple DAM with IPTC/EXIF data and image recognition, or connect your enterprise DAM directly.
Smooth Print Integration
Forward print files directly from the editor to print systems such as Aptoma, Tango or CX Fusion and use layout automation.
SaaS Platform with Continuous Innovation
We develop Purple continuously, ensuring new features reach your environment automatically via regular releases.
Apps from the same system
Run magazine apps, digital editions and hybrid apps from one platform, also as multi-title apps with several brands in one application.
Integrated Monetization
Connect paywall, ads, affiliate and in-app purchases via pre-configured partner integrations, and extend your own stacks via the open API.
Translation and Localization
Translate content automatically and manage languages, markets and pricing logics per brand.
Connect your other tools with an open API and pre-configured integrations
We follow the best-of-breed principle with an open API infrastructure and over 40 pre-configured Editorial and Experience integrations. Connect paywalls, ads, affiliate, print systems and analytics per brand, with the flexibility to integrate your own systems or AI workflows via webhooks.
How consumer publishers work with Purple
For 14 years, we have been developing solutions for publishers with complex brand portfolios, ranging from individual magazines to international publishing houses. These five examples demonstrate what we can achieve together.
150 magazines in 4 countries on one platform
“Migrating all our titles onto a single platform is an exciting step toward giving our readers a consistent digital experience.”
Migrating 14 brands in 12 months saves €115,000 per year
“It was a real large-scale project when we started migrating all 14 websites onto the Purple platform. And now, we look forward to an exciting digital future.”
Fully automated delivery of digital editions
“The Purple team's expertise and its technological know-how helped us successfully launch new ePaper apps for all our magazines. Purple provided us with a first-class software solution.”
2,000 articles on a multichannel platform
“I particularly like the editorial team's recommended articles on various areas of interest, such as Ancient Rome or the Middle Ages.”
30 magazine titles in 6 special-interest apps
“With Purple, we not only have more options than before to develop and expand our apps, but the functionalities are also technically much better.”
Looking for a digital publishing platform that scales with your portfolio?
Speak directly to our experts