Headless CMS with which you create content once and publish everywhere
Give your editorial team a system that works media-neutrally: one article, automatically delivered to web, app, newsletter, social media and print. AI capabilities speed up every step, from topic discovery to publication. The foundation for Liquid Content.
Win back time for journalism that has impact.
Purple Editorial brings structure to your editorial workflows. Digital-first, multichannel and with AI as a core function. This way your editorial team works more focused, publishes faster and stays flexible, even when channels, formats and requirements change.
Create content story-first and publish to all channels
In many newsrooms, multichannel publishing still means handling the same article multiple times, for website, app, newsletter, social media, podcast and print. With Purple, you write story-first and the system prepares your content for all channels automatically. Multiple editing is eliminated. However, you always retain control over your content.
Work focused in the WYSIWYG editor
Planning, writing, managing images, checking layouts: far too often this is spread across separate tools. Purple Editorial bundles everything in a media-neutral drag-and-drop editor. That noticeably lowers the barrier to entry: at Heidenheimer Zeitung, 30 editors were productive in the system within 2.5 hours.
Manage one prompt set for the entire newsroom
Without automation, routine remains manual work, and without prompt management, AI stays uncontrollable. Purple solves both. You create prompts in the desired style, share them across the team and automate processes: from tagging through topic discovery to the one-click article. Quality stays controllable, processes stay traceable. You’re in charge, not AI.
For all newsrooms, including yours
Different setups, the same requirements: speed, quality and control. Purple Editorial runs at local newspapers, specialist publishers and large daily newspapers alike, and adapts to your newsroom and your processes. The best part: it stays lean and powerful.
Everything your newsroom needs, in one CMS
We have built the most important features so that your editorial team works faster, makes fewer errors and implements new requirements without turning each one into a project.
Planning
Editorial Workflows
Continuous Development
Asset Management
Purple Wires
Newsletter in the Hub
Print integration
Open API platform
Managed Cloud Services
Integrate your existing systems without starting over
We follow the best-of-breed principle: numerous pre-configured integrations and an open API let everything work together, without months-long IT projects and without starting from scratch.
What publishers achieve with Purple Editorial
We are not just a software provider, but a team of over 70 publishing experts. For over 14 years, we have been working with editorial teams, from the initial migration right through to proactive consultancy. These publishers demonstrate what we can achieve together.
Onboarding of 30 editors in 2.5 hours
“Compared with our previous systems, Purple's CMS is above all one thing: much better for the users, especially the WYSIWYG mode and the lean user interface.”
Starting signal for online-first
“The introduction of the Purple Hub marks a decisive step in Somedia's digital transformation and fires the starting signal for a true online-first approach.”
System relaunch in 6 months
“The switch to Purple has made our editorial workflows not only more efficient, but also considerably more flexible.”
Ecosystem instead of system replacement
“We did not have to swap one system for another, but built an ecosystem instead. For a specialist publisher with several brands, that is a decisive step.”
500,000 touchpoints per month from one system
“With Purple, we have created the technical basis to serve all channels from one editorial system. Clear processes, clear editorial workflows, and this is only the beginning.”
Want to find out how Purple gives your newsroom more time for journalism?
Speak directly to our experts