More room for journalism with the API-driven editorial system for national publishers
Your story on every channel – with Purple, your editorial team produces content for web, app, print and ePaper from a single modular platform. Use Purple as an open CMS for your own third-party integrations, proprietary workflows and custom connections
Slow development, scarce resources, too many silos
Many national daily newspapers have exciting stories and capable teams. What's missing is Purple as the central publishing platform that brings together speed, efficiency and innovation.
A new UX change waits weeks for a slot in the development queue
Pressure to deliver more channels and outputs weeks with the same team and budget
Reach, engagement and revenue are measured, but consolidated too late
How Purple solves these problems for you
Plan, write and approve in the media-neutral WYSIWYG block editor
Plan, create and manage text, images and layout checks within the intuitive drag-and-drop environment of the Purple Editor. Write content story-first and generate channel-optimised variants at the push of a button, empowering your editorial team and desk to work faster under intense time pressure.
Shorten time-to-publish with AI in the editor and automated workflows
Generative AI operates directly inside the Purple Editor rather than as an external add-on. Centralise prompt management, build automated workflows from topic discovery to publication and select the ideal LLM for each task, while final approval remains with your editorial team.
You focus on the stories, Purple on the rest
Benefit from a highly scalable, GDPR-compliant cloud infrastructure on AWS in Frankfurt with a historical uptime of 99.99%. We handle backups, security updates and 24/7 monitoring, while planning capacity together for major events or content migrations so your team can focus on strong content.
Stay up to date with regular releases
We develop Purple continuously, rolling out new features and improvements automatically every two weeks. This deployment model eliminates major version jumps, migration projects and technical version debt, keeping your system permanently lean and powerful.
Integrate your systems via the open API
Leverage the open API to connect your proprietary systems, data sources or front-ends, complemented by numerous pre-configured editorial and experience integrations ready from day one. Enjoy a flexible best-of-breed architecture tailored to your exact setup with no vendor lock-in.
Up and running in just a few months. With a team that understands publishers.
Our structured onboarding process is designed to pay off within a few months. From day one, an experienced team of experts supports you through data migration and configuration until well after your go-live date, because we build lasting relationships rather than just software.
How to use Purple in your newsroom
From topic discovery to publication in one workflow
Plan topics on a dynamic Kanban board, create content seamlessly within the Purple Editor, and approve assets via multi-stage workflows. Purple Wires automatically feeds your inbox with agency reports, allowing you to easily generate channel-specific article variants. Newsletters, social posts, and print distribution all run from a single, unified source.
Run websites for one or dozens of brands from one platform
Deploy websites focused on performance and SEO rankings while we handle hosting, security and scaling. Manage multiple titles via a single Purple master template for shared functionalities, then seamlessly derive brand templates to significantly reduce development effort for every new launch.
The ePaper app that delivers on time every day and runs stably
Stable workflows ensure reliable delivery, including supplements and flyers. Your evening-before edition is available ahead of schedule, offering a comfortable, offline reading mode. The platform also features privacy-first, consent-free analytics, regionalised editions, and integrated third-party puzzles.
Reach younger reader groups with a mobile-first edition app
Manage your content within the central Purple Hub, where built-in AI automates routine tasks. Launch an ePaper app alongside your digital offerings or as a standalone solution, complete with integrated monetisation and interactive elements tailored for a younger, mobile-first readership.
The modular news app, combinable in hybrid form with edition and ePaper
Our modular ecosystem allows you to combine editions or ePapers into powerful hybrid apps. Drive revenue and engagement with an integrated paywall, personalised news feeds, push notifications, and rich multimedia content – including podcasts, videos, galleries, and interactive puzzles. Create curated dossiers with dedicated teasers and a fully customisable UI/UX, ensuring minimal maintenance with maximum brand impact.
Your e-paper on every device and browser
Launch a web kiosk to optimize your ePaper portfolio for all devices and screen sizes. Guarantee effortless user journeys via single sign-on, simple navigation and a split-screen layout accessible to all readers, while leveraging clickable interstitials to open up an additional revenue stream.
All tools for everyday editorial work in one system
Further functions that reduce time and effort in your publishing operation every day.
Managed Cloud Services
Publish all content via the Purple Content Cloud with 99.99% historical uptime, open APIs and subscription events for new or changed content.
Purple DAM
Manage images and media in the Digital Asset Management with IPTC/EXIF data and image recognition, or connect external DAM systems.
Multi-brand publishing
Centralise your content management to feed multiple brands simultaneously, completely eliminating the need to maintain each brand separately.
Seamless print integration
Forward print texts directly from the editor to print systems such as Aptoma or CX Fusion and benefit from layout automation.
Apps and websites from one system
Run websites and apps from one platform, also as hybrid apps with several formats in one application.
Automated channels
Automate social media posts, newsletters and podcast distribution directly from the Purple Hub.
Connect your preferred tool landscape
We champion a best-of-breed approach built on an open API infrastructure and over 40 pre-configured editorial and experience integrations. Easily connect print systems, paywalls, analytics or tickers from your ecosystem, or integrate your own proprietary systems and AI workflows via webhooks.
What national publishers say about Purple
For more than 14 years we have powered publishing platforms, from regional newspapers to large houses with dozens of brands. These three examples show exactly what is possible with it.
“The Purple team’s expertise and technical know-how helped us successfully launch new e-paper apps for every title in our Blick family. Purple provided us with a first-class software solution.”
“With the Purple Hub, the digital transformation of Somedia’s editorial teams will accelerate further. Our authors’ sole focus will then be on the digital channels. The integrated AI tools will allow us to significantly improve our offerings from a single system.”
“The switch to Purple has made our editorial workflows more efficient and significantly more flexible. We save considerable time and effort every day, simply because we can now handle a wide range of manual processes uniformly and digitally in the new system landscape.”
Looking for a digital-first headless CMS that gives you time back?
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