More time for your stories through workflow automation
With Purple Workflows, you can automate your editorial team's recurring tasks using native, platform-wide AI processes from topic discovery through to final publication. Use pre-configured solutions or extend your editorial processes with internal tools and external data sources, while final approval remains firmly with your team.
AI workflows along your entire editorial process. With control at every step.
We built Purple Workflows to ensure AI takes effect at every stage of your process, from incoming agency reports and press releases to the published article. This allows you to automate routine steps while your editorial team gains valuable time for research, context and deeper reporting.
Use proven workflows for your most important routines
Pre-configured workflows are ready to use from day one, processing incoming content, creating drafts from mobile recordings and preparing finished, channel-optimised articles for web, social media and print. Purple provides and operates the infrastructure, while final approval remains with your editorial team.
Extend the platform with your own workflows and tools
Connect your own custom workflows to the Purple Hub via open interfaces, linking internal tools and building bespoke logic in Python or n8n. This ensures your technological solutions scale effortlessly alongside your specific requirements, both with and without AI.
Traceable at every step. With final approval in your editorial team
Purple Workflows logs every automated run with its specific trigger, status and result, using AI-based quality checks to assign scores for relevance and accuracy. Before any content is published, every result is routed directly to the Purple Hub for final editorial approval.
Why publishers choose Purple as a long-term innovation partner
“The license costs correspond to a handful of internal developers without the management overhead, and we get continuous innovation. When we saw the first success, we knew we had solved the right problems.”
“I am very glad about our decision. The combination of technical stability, innovative features and the continuous further development of the Purple platform still convinces us greatly.”
“With Purple, we rely on a highly capable production system with which we can also implement future requirements flexibly. The strong development competence and team strength further motivated us to work with Purple beyond the app as well.”
Want to automate recurring routines in your editorial team?
Speak directly to our experts
