The digital-first complete solution with print integration for rgional publishers
Purple provides a comprehensive editorial system covering web, app, ePaper and print from a single source. Benefit from enterprise-grade quality at predictable prices, completely eliminating the need for a large in-house tech team.
Separate systems, many channels, no own large IT team
Many regional publishers possess strong brands, loyal readerships and a clear mission within their regions. What's missing is Purple as the complete solution that brings together speed, efficiency and innovation.
Media breaks between separate systems mean copy-paste and many sources of error.
A small team serves all channels in parallel. Every additional task hurts.
No own large tech team, limited room for investment. Every investment has to land.
This is how Purple solves these challenges for you
Stronger together and still independent, with Nitro
Nitro is our platform for independent regional publishers. By joining forces with like-minded publishers, you can leverage the Purple Tech stack rather than reinventing the wheel individually. Features developed by one publisher are shared with all. This delivers enterprise-grade capabilities at a fraction of the cost, whilst ensuring you remain completely independent.
Publish on all channels from one central system
Purple acts as your central editorial system to power simultaneous publishing across web, app, ePaper and print. Enter your content just once to deliver automatically channel-optimised outputs to all frontends, removing manual workflows and media disruptions.
Plan, write and approve in the media-neutral WYSIWYG editor
Leverage the Purple Editor featuring intuitive drag-and-drop actions, full-screen options and spotlight modes for focused work. Adapt the environment to your precise corporate standards, allowing your team to produce content quickly and error-free under time pressure.
Stay up to date through biweekly releases
Receive automatic new features and software enhancements every two weeks through our continuous development model. This deployment workflow permanently keeps your system lean and powerful without version jumps, migration projects or technical debt.
AI workflows automate routines. Your team stays focused on content
Embed AI automation directly into the Purple Editor to supply proprietary prompt libraries for your entire newsroom team. Deploy Purple Workflows to automate recurring manual processes spanning from initial topic discovery through to final publication.
Migrated and live within a few months. With a team that understands publishers.
We structure the onboarding process to ensure it pays off within just a few months. From day one, our experienced expert team is by your side to guide you through data migration, system configuration and well beyond go-live. We build lasting relationships, not just software.
This is how you use Purple. Modular, from ePaper to the suite.
From topic discovery to publication in one workflow
Plan topics on the Kanban board, create content in the article editor and approve it via multi-stage workflows. Purple Wires supplies your inbox with agency reports, and article variants are created per channel. You publish newsletter, social posts and print delivery directly from the Hub.
Run your website without your own large tech team
Scale your digital footprint with websites optimized for performance and search rankings. We manage hosting, security, and infrastructure, keeping your internal IT lean. For multi-title publishers, Purple streamlines operations: manage shared features via one master template and deploy tailored brand templates instantly, significantly cutting the cost and effort of launching new titles.
The ePaper app that delivers on time every day and runs stably
Robust workflows guarantee reliable delivery for all content, including supplements and flyers. The evening-before edition launches early, providing a comfortable offline reading experience. Enhance your offering with privacy-focused analytics, regionalised editions, and third-party puzzles.
Reach younger reader groups with the mobile-first edition app
Manage your content centrally within the Purple Hub, while AI automates your routine tasks. Deploy this either alongside your ePaper app or as a standalone solution, complete with integrated monetisation and interactive elements to engage a younger, mobile-savvy readership.
The modular news app, combinable in hybrid form with edition and ePaper
Deploy flexible hybrid apps combining editions and ePapers with an integrated paywall, tailored news feeds and push notifications. Enrich your content with podcasts, videos, galleries and third-party puzzles, ensuring minimal maintenance while safeguarding high brand quality.
Your ePaper on every device and browser
Optimise your portfolio for all screens with a web kiosk featuring single sign-on, simple navigation and a split-screen reading mode that is highly accessible to all users. Maximise your digital monetization by leveraging clickable interstitials to open up an additional revenue stream.
All tools for everyday editorial work in one system
Further functions that reduce time and effort in your publishing operation every day.
Managed Cloud Services
Publish all your content via the Purple Content Cloud, which boasts 99.99% historical uptime, open APIs and subscription events. We host securely in Frankfurt.
Planning and Workflows
Plan topics in the Purple Planner and automate editorial processes through to publication. Your team keeps the overview, even as the tasks grow.
Purple DAM
Manage images and media in our own Digital Asset Management with IPTC/EXIF data and image recognition, or connect external DAM systems.
Print Production with Partners
Forward print files directly from the editor to proven print partners such as Aptoma or CX Fusion and benefit from layout automation.
Apps and Websites from One System
Run websites and apps directly from Purple, including hybrid apps that consolidate multiple formats into a single application.
Automated Channels
Automate social media posts, newsletters and podcast distribution directly from the Purple Hub.
The right preferred partner for every category
We have selected the best-of-breed partner for every category and integrated them deeply into Purple, covering everything from CMPs and paywalls to analytics, push notifications, print and tickers. Benefit from unbeatable conditions with our preferred partners through the Nitro partnership, with the flexibility to connect any other system via our open API.
Five years as a supporting member of the Association of German Regional Newspapers
We actively shape the discussions driving the industry, focusing heavily on AI and workflows. Together with the VDL, we co-create events like VDLLab and KI-Lab – most recently featuring Stefan Prinz, Editorial Manager at Lensing Media, on-site at the Hildesheimer Allgemeine Zeitung.
How regional and local publishers work with Purple
We have been working with regional publishers for 14 years, ranging from individual daily newspapers to publishers with multiple titles. These four examples show what is possible.
Fit for the future with a new focus on content-first
“The included AI tools will enable us to improve our offerings significantly further from within a single system. The focus on digital is by no means a rejection of print.”
+40% ePaper subscriptions in 2 years
“Purple is the ideal partner for us at the right time. The continuous further development of the platform reflects innovative strength and adaptability.”
ePaper subscriptions and reader satisfaction increased
“With Purple's ePaper app, we got exactly the product we had hoped for for our daily newspapers. State of the art, simply put.”
Heidenheimer Zeitung builds forward-looking structures
“Compared with our previous systems, Purple's CMS is above all one thing: much better for the users. Plus: working with the Purple team is simply good.”
System relaunch in 6 months
“The switch to Purple has made our editorial workflows not only more efficient, but also considerably more flexible.”
Looking for a complete solution that gives your editorial team time back?
Speak directly to our experts