Your message on all channels. The AI-native headless CMS for corporate newsrooms
Plan, create and publish content consistently and multilingually on all channels such as website, newsletter and social media with Purple. Benefit from scalable approval workflows and integrated analytics. Built for companies that care deeply about content
Many channels, many stakeholders. No shared system.
Separate tools per channel, approvals via email and Excel, and an IT department that has different priorities than the communications team. Unfortunately, this is the status quo in many organisations.
Website, portals, intranet, newsletter and social in separate tools: content is maintained twice, and messages stay inconsistent
Legal, compliance, the board and specialist departments communicate via email and Excel
IT demands standards, security and stable infrastructure, while the communications team wants speed and flexibility for campaigns and new channels
This is how Purple solves these challenges for you
Plan your topics where you publish them
Organise articles and social media posts in the Purple Planner, filter by channel, team or campaign and assign tasks directly to your team. Workflows are fully integrated.
Serve all social media channels directly from Purple
Create social media posts together and publish directly from the Purple Hub. AI workflows support you in creating variants for different channels and target groups.
AI automates your routines, your team stays focused on content
Manage prompts centrally in Purple for your house style and choose the right LLM. Agent-based workflows respond to triggers, process sources and data automatically and place finished drafts, such as podcasts or videos, ready for approval in your Hub. The final approval stays with your team.
Manage workflows from topic planning to approval
Plan topics on the Kanban board, let your team work on the same content in parallel and approve content via multi-stage workflows. Roles and permissions control who may see, edit and approve content.
What else Purple brings to your Corporate Newsroom
Newsletter
Write newsletters directly in the Purple Hub with templates and content from the Purple CMS. Audience management and sending take place via the connected provider.
Digital Asset Management
Manage images, videos and documents centrally and reuse them across all channels. Integrated directly into Purple, with no separate system.
Translation and Localization
Translate content automatically into other languages and localize it for different markets. Translation workflows are integrated directly into the Purple Hub.
Content-first Editor
Our WYSIWYG block editor is designed for focus and intuitive operation so that your content team concentrates on content, not on technology.
API and Managed Cloud Services
Open APIs for connecting your existing systems. The Purple Content Cloud delivers content to any frontend, scalable and securely hosted in Germany.
SaaS with continuous updates
We continuously develop Purple for you, ensuring that new features and improvements arrive automatically within your environment.
Connect existing systems with ease
Purple fits seamlessly into your system landscape, offering over 40 pre-configured integrations ready from day one, with the option to connect your own systems via the open API.
How other companies publish with Purple
For 14 years we have built publishing solutions for corporate newsrooms and publishers.
“With Purple, we have found a partner that responds to our needs and meets our global requirements.”
“With Purple Hub and CX Fusion, we replaced two legacy systems with a single solution and now manage our magazine ‹TORO› and our multilingual websites from one content pool. For us as a company that is not a publisher but publishes like one, that makes an enormous difference.”
Looking for a headless CMS for your Corporate Newsroom?
Talk directly to our experts