Digital at the core, print connected. The digital-first editorial system for specialist publishers
Create once, publish everywhere. Reach audiences across specialist portals, apps, newsletters and job boards for all your brands with Purple. Your print system receives content directly from the Purple Editor, and your existing ecosystem stays connected. Workflow automation enables high output for small and large teams alike.
Many brands should bring more revenue, not more complexity
Many specialist publishers have strong titles and a proven print setup. What is missing is Purple as the media-neutral foundation that connects your print system and enables growth on all channels.
Print systems fill the web CMS, while app and ePaper run separately. Job boards or event hubs come as individual projects.
Paid content, memberships and sponsoring run in separate systems. A consistent data and customer logic is missing.
DAM, entitlement, planning and SSO in separate contracts. A small team wearing many hats.
This is how Purple solves these challenges for you
Manage all titles and digital products on one central platform
Define shared functions such as analytics, advertising and access rights once for all titles with the Purple master template. Brand templates give each title its own look and individual features. This way you launch new titles faster than ever before and the maintenance effort drops dramatically.
Produce content-first in the media-neutral WYSIWYG editor
Story and brand drive your production, not the issue and the layout. With the Purple Editor, your editorial team works in a familiar drag-and-drop environment to produce article variants directly for web, app, newsletter and ePaper. Print remains seamlessly connected.
Manage editions and dossiers in the Purple Hub
Plan complete editions, bundle topic dossiers and curate teasers centrally in the Purple Hub. Everything you create goes directly into your title's frontend, without the need for handovers to separate tools or external development teams.
AI automates your routines, your team stays focused on content
Manage prompts centrally within Purple to maintain your specialist terminology and house style. Agent-based workflows support you from topic discovery through to publication, while final approval remains firmly with your editorial team.
Use workflows from topic planning to publication
Plan topics on the Kanban board, enable your team to collaborate on articles in parallel, and approve content via multi-stage Purple Workflows. Meanwhile, the Wires inbox supplies your team with live agency and partner material.
How you use Purple for your titles
Manage all titles on one central multi-brand platform
Organise topics on the Kanban board, draft content in the block editor and manage approvals through multi-stage workflows. Effortlessly enrich visual media using the integrated Purple DAM, while Purple Experience delivers your content across web, app, ePaper and newsletter alongside seamless print connections.
Build specialist portals and knowledge hubs on a scalable platform
Deploy specialist portals focused on performance and SEO rankings while we handle hosting, security and scaling to keep your IT lean. Maintain a single master template for shared functions across several brands, allowing you to derive brand templates and noticeably reduce the setup effort.
Deliver issues, special editions and archives reliably in digital form
Ensure stable, automated delivery with a consistent look and feel across your portfolio. Multi-title apps consolidate thematically related titles into your Purple app to drive cross-selling, with multimedia enrichment and consent-free ePaper analytics included as standard.
Curate editions for new reading experiences
Curate mobile-optimised editions quickly within the Purple Hub, powered by built-in AI support. Audio, video, and podcasts are natively integrated, while flexible monetisation is driven by pre-configured integrations.
Unite specialist news, ePaper and services in one app
Combine specialist news feeds, ePapers and events into a single Purple app, featuring consistent navigation and a unified brand identity. Manage premium access and memberships centrally, while tailored upselling journeys guide users through the funnel.
Offer magazines, special editions and specials on all devices
Deliver your entire portfolio across all devices and screen sizes via the web kiosk. Ensure easy access with single sign-on, intuitive navigation through editions and articles, and a split-screen mode for reading, while configuring languages, markets and pricing logic per title.
All tools for your titles in one system
Further building blocks that reduce time, effort and risk in your publishing operation every day.
Purple DAM
Manage images and media in the Digital Asset Management with IPTC/EXIF data and image recognition, or connect your enterprise DAM such as huGO+ directly.
Seamless print integration
Forward print files directly from the editor to print systems such as Aptoma, Tango or CX Fusion and use layout automation.
Apps from the same system
Power your ePaper apps, edition apps and hybrid apps from one central platform, with the flexibility to deploy multi-title apps within a single application.
Further automated channels
Publish content automatically to social media, newsletters and podcasts directly from the Purple Hub.
Translation and localization
Translate content automatically and manage languages, markets and pricing logics per title.
Access and rights management
Manage roles and permissions for editorial team, authors and reader access centrally, including membership access and login connections.
Connect your tool landscape with an open API and pre-configured integrations
We champion a best-of-breed approach built on an open API infrastructure and over 40 pre-configured editorial and experience integrations. Seamlessly connect print systems, planning tools, paywalls, memberships, advertising and login services for each individual title, or integrate your own proprietary systems and AI workflows via webhooks.
How specialist publishers work with Purple
For 14 years, we have been developing solutions for specialist publishers with leading titles and well-established print portfolios. These five examples demonstrate what we can achieve together.
All channels from one editorial system
“Standing still is not an option. ZfK reaches 45,000 decision-makers in the municipal economy in print and 500,000 digital touchpoints per month. With Purple, we have created the technical basis to serve all channels from one editorial system. Clear processes, clear editorial workflows. And this is only the beginning.”
Digital-first for a specialist publisher with several brands
“We are consistently shifting Deutscher Apotheker Verlag to digital-first. With Purple, we manage editorial, website, app and print production from one system. We did not have to swap one system for another, but built an ecosystem instead. For a specialist publisher with several brands, that is a decisive step.”
VDI nachrichten and nine specialist magazines in one editorial system
“We are turning the workflow around: instead of print-first, we now work digital-first. The Purple Hub is our central CMS for VDI nachrichten, our specialist magazines, websites, platforms, social media and newsletters. With the Purple rollout, we kept to a highly ambitious timeline, budget and quality, which is not a given in IT projects of this size.”
System relaunch in 6 months
“The switch to Purple has made our editorial workflows not only more efficient, but also considerably more flexible. We save considerable time every day, simply because we can now handle a large number of manual processes consistently and digitally.”
First community, content and event app in the beauty industry
“With the Beauty Forum app, we are pioneers setting new standards for digital networking in the German-speaking beauty market. With technical expertise and comprehensive publishing experience, the team enabled us to realize this strategic vision on time, within the given budget and in excellent quality.”
Looking for an editorial system that expands digitally without neglecting print?
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