More time for what really counts in editorial offices - with Purple Prompts

The work for editors is not done when the article is written. After the writing is before the search engine optimization, before the social media post or before the image research. A multitude of tasks take up their limited time. At the same time, the next story is already waiting to be researched and written. The use of AI has many advantages here, but switching between different tabs, the CMS and ChatGPT interrupts the workflow. The solution for your editorial team? The new Purple Prompts feature. With Purple Prompts, GPT-4, the open source software behind ChatGPT, is integrated into Purple's CMS. This results in a multitude of advantages for editorial teams, first and foremost: work simplification without additional work.  

‍

Before focusing on the advantages of Purple Prompts, we will first provide an overview of Purple's headless CMS and a brief definition of the topic of prompts.  

An overview of Purple's headless CMS

The Purple Hub is the versatile, modular headless CMS from Purple. It enables multichannel publishing, allowing you to publish your content via different channels. The channels through which you publish your content can be expanded as required. For example, you are able to adapt articles for other channels, such as social media or apps - and thus scale your content. With Purple's CMS, you can configure editorial workflows, create issues and publication schedules, map your editorial and content calendars including authors and assignments and work across different content types.  

Purple Prompts is activated once as a feature in the Purple Hub. It is located in the sidebar directly next to your item and allows you to edit the item with just a few clicks.  

‍

What is a prompt?  

A prompt is an instruction that controls the results of an AI. The text entered into an AI tool tells the AI what content should be created and, above all, how. This is because, depending on the wording of a prompt, there can be significant differences in the results of the AI tool during execution. This is why the smallest details count when formulating prompts, which require a certain amount of expertise when creating them.  

Greater efficiency for editorial teams with Purple Prompts

Purple Prompts enables editorial teams to automate various time-consuming processes. When creating content in the CMS, the seamlessly integrated AI enhances your contributions with just one click and simplifies your workflows. This is because the use of large language models (LLM), such as ChatGPT, often involves switching tabs between the editorial system and the AI tool. This has a negative impact on user-friendliness, as copying and pasting text can cause errors and interrupt the workflow. Purple Prompts simplifies these work processes as the feature is integrated directly into the editing system - there is no need to transfer content or switch between different applications.  

Purple Prompts also makes it easier for you to automate repetitive tasks. These include time-consuming rewriting of articles, titles, excerpts and subheadings, meta information, social media posts, search engine optimization and more. Purple Prompts also supports image and archive research. These applications are seamlessly integrated into the CMS workflow and allow editors to stay focused and concentrate on writing.  

Prompt management

Prompts already available in the feature enable even editors with little expertise in prompt formulation to use them optimally. With Purple Prompts, you also have the option of managing prompts centrally and assigning rights to create prompts. This gives experienced editors the authority to create user-defined prompts and make them available to the entire editorial team as buttons in the sidebar.

‍

The advantages of Purple Prompts at a glance  

• Increased efficiency in article creation through automation
• Central management of prompts: assignment of individual rights to create and save prompts as buttons  
• High usability thanks to direct integration in the Purple CMS

Conclusion

The Purple Prompts feature simplifies repetitive editorial tasks through automation. So that editors can improve their workflows and have more time for researching and creating high-quality content.  

Increased efficiency in editorial offices frees up both financial and human resources for your digital transformation. Time saved on article production allows more time for creativity and the strategic development of publishers.  

Contact us to find out more about Purple Prompts and increase the efficiency of your editorial team. Purple is at your side on the path to digital transformation.