Scrollytelling - An innovative storytelling feature

Scrollytelling is an innovative and highly engaging form of storytelling. It combines texts, photos, graphics, videos or animations into a perfect whole to tell captivating stories. The multimedia elements support the textual content.

The secret to this combination is motion. Instead of reading a story first and triggering the playback of a video separately, the playback of the sequence is controlled by the movement of a scrollable text. In this way, narrative elements can be controlled by gestures of the app user and repeated as needed.

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Realization & Design

Traditionally, scrollytelling is known from web design. However, the implementation always required a colorful bouquet of skills, which easily exploded the costs. Nowadays, this feature is also used more and more by companies and publishers in successful apps.

Great examples of this are the Konrad Adenauer App and EPOS.

App examples from the video:

Konrad Adenauer — Download: ios I Android (only available in German app stores)

EPIC — Download: ios

The tablet version of the EPOS app even received the Digital Media Europe Award “Best In Tablet Publishing”. This app was one of the pioneers that used this great feature.

Scrollytelling with Purple DS

All of the apps mentioned were implemented with the Purple DS Composer Scrollytelling feature. With Purple DS, stories are not only worth reading, but also worth watching.

Scrollytelling is now available as a basic feature for anyone using Purple DS e-Publishing Suite. So: Start your dynamic story today.

Tutorial Scrollytelling

For those interested, there is a video tutorial online. Basic knowledge of Purple DS is helpful here. Also: If you want to learn more about the potential of Scrollytelling, talk to one of our experts today.

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