How GEO Epoche sets new standards in multichannel publishing

Book a demo

2.000

Articles

120.000

Edition

1999

Available since

Overview

GEO Epoche is GEO's history magazine published six times a year with a circulation of 120,000. Since 1999, GEO Epoche has provided vivid insights into important historical events. GEO Epoche's specialities include intensive research, exceptional photos and clear illustrations of past living environments. The digital edition is published every two months.

Client

With more than 500 magazines and digital offerings in over 20 countries, Gruner + Jahr (now RTL) was one of Europe’s largest publishing houses. Its best-known media brands include GEO, Stern and Brigitte.

Editors

ca. 1.500

Products used

Purple Editorial

Purple Experience

Challenge

Migrating from app to multichannel

Before using the Purple DS HUB, the content of the print magazines was simply made available to GEO Epoche readers in an app. There were no additional formats, such as audio. The features of the app were also very reduced. Change was needed. The desire quickly became clear to offer their own digital readers real added value with a new modern presence from GEO Epoche+. An added value that goes beyond the limits of a printed magazine.

Solution

Multichannel publishing with lots of added value

The more than 2,000 historical articles are now on the multichannel platform GEO Epoche+ organized in a completely new way. The special thing about it: All content is available on an article basis. There is also exclusive audio content for the first time. For example, favorite editorial stories, expert interviews, background reports and podcasts. As well as a full text search, which makes it easier for readers to research.

Here are the 5 most important GEO-Epoche features summarized once again:

Result

Here are the 5 most important GEO-Epoche features summarized once again:

New kiosk with progressive loading

Readers can download all issues of GEO Epoche and read them offline. The download can take place in the app or web kiosk as well as in the individual articles themselves.

The so-called progressive loading feature is also active. This means that users can start reading while content is being downloaded.

‍

Article-based highlights

GEO Epoche+ provides its readers with curated articles in various categories.

For example, readers can view the best articles in the China, Middle Ages or Wild West category at a glance.

This gives the editorial team the opportunity for the first time to highlight particularly good and timeless articles. An added value that is only possible digitally.

"I particularly like the editors' recommended articles on various areas of interest, such as Ancient Rome or the Middle Ages," emphasizes Ramona Knorr, Digital Publishing Project Manager.

‍

User-friendly UI/UX

The table of contents can be accessed with just one click in each article. This results in readers being able to switch to other articles in the issue at any time. Compared to the standard PDF reading mode, this is a big advantage.

Thus, GEO Epoche was able to significantly increase user-friendliness. This is also reflected in the numerous 5-star ratings in the App Store.

‍

Intuitive switching between PDF and article view

Readers can switch between the PDF magazine and the article view optimized for digital reading with one click. In this way, the elaborately created print magazines are not lost in the digital edition.

‍

Interactive audio content

The editorial team at GEO Epoche is taking advantage of the new digital possibilities to offer audio formats to its many subscribers for the first time. For example, the team produces a new episode every 14 days for the crime podcast Verbrechen der Vergangenheit. This adds exciting digital elements to the timeless articles and offers users further real added value.