Practical insights into AI automation for publishers
How Automated AI Workflows Relieve Your Editorial Team and Create Time for What Matters
Automated AI workflows lighten the load on your editorial team and free up time for what truly matters: high-quality journalistic content.
In the second part of our webinar series with a&f systems we showed you how this works in practice. Using concrete practical examples, we demonstrated how automated AI workflows can save you time, lighten the load on your editorial team, and allow you to maintain full control. Thanks to our long-standing partnership and numerous jointly implemented customer projects, we are intimately familiar with the industry's challenges.
In this webinar from December 11, 2025, our CTO & Co-founder Benjamin Kolb presented proven strategies for the sensible and efficient use of AI in your workflows. The session was moderated by Christoph Brun, Presales Consultant at a&f systems.
Attendees received tangible practical insights directly from daily editorial work with AI automation.
This was part 2 of our three-part webinar series with a&f systems.
In this webinar, you will learn:
- Agentic AI Explained: What AI agents can really do and where their limits lie
- AI Business Case: When automation truly pays off and when it doesn't
- Workflows that work instantly: Inbox automation, Reporter App, automatic topic suggestions, and more
- Marketplace Advantage: Import proven workflows from other publishers directly into your instance
- Maintain control: Versioning, four-eyes principle, and editorial approval processes for AI-generated content
- Q&A: Attendees' questions, our answers
Presented by:
A software developer with a publisher’s instinct. A combination that is rarely found to this extent. Before co-founding SPRYLAB with Stephan in 2007, he was Technical Manager at Axel Springer, where he saw first-hand how difficult it is for publishers to align their tools and content. This led to the conviction that underpins Purple’s architecture today: open, modular systems rather than siloed solutions. As CTO, he is responsible for engineering, architecture and product partnerships.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
