Digital change or demise:
How newspapers successfully master digital change
The digital revolution is impacting the daily newspaper industry with tremendous force. Traditional distribution channels and business models, successful for decades, are facing unprecedented change. In a world where readers increasingly seek news online and print circulation is declining, it's time to set a new course for the future.
In our exclusive webinar, Dr. Christoph Mayer, Managing Director of SCHICKLER, shares his knowledge and provides inspiration to help you master the challenges of the digital age and position your newspaper business for the future.
Dr. Christoph Mayer shares his valuable knowledge and provides practical insights to help you navigate the digital transformation and successfully guide your newspaper business into the future.
In this webinar, you will learn:
- The Current State of the Daily Newspaper Industry: Together, we'll delve into the current state of the daily newspaper industry. We'll analyze how reading habits have changed and what trends are shaping the industry. What does this mean for newspaper publishers? And what is the significance of social platforms and digital media?
- Strategies for Digital Transformation: Learn from successful industry examples and proven strategies for adapting to the digital era. Discover how to reshape your business model to thrive in the digital competition.
- Monetization in the Digital Age: One of the key questions in digital transformation is: How do you generate revenue in an online world? We'll present various proven approaches and business models.
- Print in Transition: Given the changing landscape, we'll discuss strategies for managing print operations. Topics such as reducing publication days, surcharges for expensive delivery, and regional restructuring will be explored using examples like Madsack and Funke.
Presented by:
Stephan is both a computer scientist and a publishing strategist. Three years as a project engineer at Daimler in Sindelfingen taught him what keeps complex technical systems stable in the long term. In 2007, he founded SPRYLAB with Benjamin Kolb to bring this expertise to an industry that needed it most. As CEO, he is responsible for sales, marketing, key account management, finance and HR. At the VDL Annual Congress, the BDZV and in industry webinars, he is a welcome discussion partner for publishing decision-makers.
Dr. Christoph Mayer is Partner and Managing Director of the AI and Data Science practice at HIGHBERG, where he leads work on data-driven business models for media companies. Among other things he is active in the DRIVE initiative by dpa and Highberg, which supports publishers with AI and data science. He holds a PhD in computer science from KIT.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
