On Demand Webinar

InPublishing AI Special - Q&A: Ask 14 Publishing Experts

Discover the key learnings and most effective use cases for 2025 success

Weiches Licht verschwommen in Violett, Lila und Weiß auf dunklem Hintergrund.

Almost 400 registrants had the chance to ask 14 publishing experts! The rapid evolution of AI is transforming the publishing industry, bringing new opportunities and challenges. But which strategies and use cases truly deliver results?

Our speaker, Peter Dyllick-Brenzinger, Head of Product at Purple, shared his expertise on how AI is shaping the future of journalism. You will discover key learnings, innovative use cases, and how to navigate this rapidly evolving landscape.

Each expert has already written a short article for InPublishing magazine. Read Peter's article for a even more information here.

This webinar was broadcast on 2.30-3.30pm (GMT), Tuesday 28 January 2025

The 14 Panelists:

  • Peter Dyllick-Brenzinger, head of product and engineering at Purple (Journalism)
  • Jennifer Schivas, CEO of 67 Bricks (Data monetisation)
  • Markus Karlsson, CEO and founder of Affino (New product development)
  • Tim Robinson, editorial director and publisher (What we've learnt so far at National World)
  • Brian Alford, founder and CEO of Bright Sites (Content discoverability)
  • Ben Tregenna, chief technology officer at Content Catalyst (Personalisation)
  • Katja Eggert, head of strategic development (What we've learnt so far at Immediate Media)
  • Aliya Itzkowitz, manager at FT Strategies (Content strategy)
  • Stewart Robinson, managing director of Full Fat Things (Workflow efficiencies)
  • Thomas Lake, director of product and technology (What we've learnt so far at Infopro Digital)
  • Derek Milne, commercial pixometrist at Pixometry (Image creation & editing)
  • Ian Mulvany, chief technology officer (What we've learnt so far at BMJ Group)
  • Christian Scherbel, CEO at Smartico (Advertising)
  • Tom Pijsel, VP product management at WoodWing (Copy editing)

Watch the free recording here.

In this webinar, you will learn:

  • AI use cases that deliver: Which strategies truly produce results in publishing
  • Expert knowledge: Learnings from companies like Immediate Media, National World and BMJ Group
  • Broad range of topics: From personalisation and content strategy to advertising
  • Q&A with Peter Dyllick-Brenzinger and 13 further experts

Presented by:

Peter Dyllick-Brenzinger, Head of Product and Engineering bei Purple
Peter Dyllick-Brenzinger
Ex Head of Product and Engineering, Purple

Peter Dyllick-Brenzinger is Co-Founder and CPTO of BeatSquares and a member of Purple's advisory board. At Purple he led platform development as Head of Product and Engineering. Before that he ran product in the editorial space at Axel Springer and built data-driven tools for the BILD and WELT newsrooms.

Are you ready to move beyond maintenance and focus on development?

Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.

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