5 AI use cases for rapid multichannel publishing
Paid Content from Your Users' Perspective
For media companies today, simply publishing good content online is no longer enough. The supreme discipline, however, is to provide the right content and offers at the right time for the right user. This requires a sophisticated Multichannel Publishing strategy.
So you should consider how to attract new users, how to effectively use your user data, and how to personalize the most important touchpoints to turn your users into loyal subscribers – all while keeping costs to a minimum.
Watch the 45-minute Audience Development webinar by Stephan Heck, CEO of Purple, on demand.
In this webinar, you will learn:
- How to turn users into returning readers
- How to turn readers into loyal subscribers
- The most effective way to manage your user data
- Personalized offers to attract new subscribers
Presented by:
Stephan is both a computer scientist and a publishing strategist. Three years as a project engineer at Daimler in Sindelfingen taught him what keeps complex technical systems stable in the long term. In 2007, he founded SPRYLAB with Benjamin Kolb to bring this expertise to an industry that needed it most. As CEO, he is responsible for sales, marketing, key account management, finance and HR. At the VDL Annual Congress, the BDZV and in industry webinars, he is a welcome discussion partner for publishing decision-makers.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
