From print to digital:
Print transformation and digital strategies
At a time when the media world is changing rapidly, regional and local publishers are faced with the challenge of revolutionizing their print businesses and adapting them to the dynamic digital landscape. This webinar, a collaboration between Purple and Schickler, is your chance to discover transformative solutions and pioneering strategies for digital success.
Purple, your reliable partner for digital publishing, in collaboration with Schickler, the experts for future-oriented media strategies, cordially invites you to our exclusive webinar on May 16, 2024 at 11:00 AM one. In this unique event “From print to digital: print transformation and digital strategies” We not only offer you insights into the current challenges of publishing, but also practical solutions and strategic paths for the future.
Take advantage of this opportunity to learn from leading industry experts and strengthen your publishing business for the digital future. Spaces are limited for this webinar — sign up now via our registration form to secure your spot and be part of this inspiring event. We are looking forward to seeing you on May 16th!
In this webinar, you will learn:
The path to digital transformation in the print sector:
- Print transformation strategies: An overview of key approaches to how traditional print media can make the leap into the digital age.
- Success stories from Madsack, Funke and Hamburger Morgenpost: Explore the exciting transformation experiences of these publishing houses and the key moments of their strategic decisions.
- Effects on e-paper and plus subscription strategies: A deeper look at how digital transformation is affecting the development and success of e-paper offerings and plus subscription models, including the opportunities and challenges they entail.
The digital world — understanding user needs
- Understanding digital user needs: We dive into the world of digital readers and look at what's changing compared to print and how you can react to them.
- Strategies for digital adaptation: Development of practical approaches to effectively adapt your content and marketing strategies to digital reality.
Community building for digital success
- Strong together: Exploring ways in which publishers can create synergies by creating a supportive community and overcome challenges together.
- Use of innovative tools: Insight into the use of AI-based features. Demonstrate how such tools can help publishers with their digital transformation.
Presented by:
Stephan is both a computer scientist and a publishing strategist. Three years as a project engineer at Daimler in Sindelfingen taught him what keeps complex technical systems stable in the long term. In 2007, he founded SPRYLAB with Benjamin Kolb to bring this expertise to an industry that needed it most. As CEO, he is responsible for sales, marketing, key account management, finance and HR. At the VDL Annual Congress, the BDZV and in industry webinars, he is a welcome discussion partner for publishing decision-makers.
Dr. Christoph Mayer is Partner and Managing Director of the AI and Data Science practice at HIGHBERG, where he leads work on data-driven business models for media companies. Among other things he is active in the DRIVE initiative by dpa and Highberg, which supports publishers with AI and data science. He holds a PhD in computer science from KIT.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.
