Purple Connect 2026
Aus dem Purple Day 2024 wird Purple Connect 2026, aus einem Tag werden zwei. Wir bringen Chefredaktionen, Verlagsleitungen und Produktteams zusammen, die mit denselben Herausforderungen arbeiten wie Sie: KI im Redaktionsalltag, digital-first Strategie, neue Produkte für jüngere Zielgruppen. Wenn Sie spüren, dass in Ihrem Haus mehr drin ist, sind diese zwei Tage für Sie.
Talks that help you drive editorial innovation forward
We know you want to learn more about projects and initiatives that lead to concrete business results. That is why our stage features practitioners, from the regional newspaper to the international media house. They report first-hand on what works in their organizations and how they drive change more efficiently, more economically and in a more future-proof way. We also talk about technology trends, such as how automated AI workflows help your editors focus on what matters most (journalism!), and how collaboration features support your teams. But always in the context of what you deal with every day.
Wir sprechen auch über Technologietrends, etwa wie automatisierte KI-Workflows Ihren Redakteur:innen helfen, sich wieder auf das Wesentliche (Journalismus!) zu konzentrieren und wie Collaboration-Features Ihre Teams unterstützen. Aber immer im Kontext dessen, womit Sie sich täglich beschäftigen.
More than the customer-day format you know
Panel discussion
A Q&A round in which publisher voices give hands-on answers. To questions that have no place in a regular talk.
Roadmap insights
What comes next in Purple Editorial, Purple Experience and partnerships? Straight from our product and leadership team. With time for your questions.
Networking, networking, networking
The most frequently named plus point of our 2024 customer day: the exchange with publishers facing similar questions to you. Enough breaks, enough time, enough spaces. So that your conversations don't have to be cut short in two minutes between sessions.
Customer cases
Newspaper and magazine publishers show how they use AI capabilities, end-to-end editorial systems and multi-brand setups. With figures, stumbling blocks and what they would do differently today.
Deep-Dive keynotes
How do agentic AI workflows work in the newsroom? Where are digital editions heading? Strategic talks that take a step back and put the industry into context.
Practitioners from the specialist publisher to the global media house
We will announce the first speakers in the coming weeks. On stage: editors-in-chief, managing directors and product leads from news publishers, local newspapers, specialist media and consumer media. Plus our product and leadership team.
This is how Purple Day 2024 sounded
After Purple Day 2024 we asked attendees for their feedback. This is the response.
would attend a future Purple event again
“I found the event really excellent. Very informative, interesting, relaxed and pleasant. The discussion round at the end could happily have been even longer.”
found the atmosphere very pleasant
“A big thank you to the entire Purple team for the great organization and the wonderful event, and to Stephan and Kevin for the invitation. A really pleasant team. Keep it up!”
rated the talks as very good or good
“Everything was great and a complete success all round.”
Two days, two focuses.
Day 1 offers customer cases, compelling panels and a shared evening program.
Day 2 goes deep: experience AI in practice, further use cases and the Purple roadmap.
Another interchangeable conference room? We'd rather not.
We meet at Spielfeld, an innovation center in Berlin-Kreuzberg founded in 2016 by Roland Berger and Visa. Don't expect a sterile conference room. Here, established corporations and startups meet face to face every day. Your comfort is taken care of: between sessions there is fresh coffee from the portafilter machine and tasty catering. Instead of sitting in a cramped hotel lobby, you relax in lively networking areas or in the sunny courtyard.
Adress: Spielfeld Digital Hub | Skalitzer Str. 85/86, 10997 Berlin
Staying overnight in Berlin
We recommend two hotels nearby. Both are located right on the famous East Side Gallery. From there you can reach Spielfeld after a short walk on foot or after just one stop by S-Bahn or U-Bahn.
- Hampton by Hilton Berlin Mildred-Harnack-Straße 15, 10243 Berlin
- Hotel Indigo Berlin Mühlenstraße 13–19, 10243 Berlin
See you in Berlin?
Register now for the largest gathering of Purple customers and connect with other customers, partners and our network. Places are limited. We allocate them in the order in which registrations are received.
Purple Connect 2026 richtet sich an News-Verlage, Lokalzeitungen, Fachmedien, Publikumsmedien und Unternehmen, deren Content-Team wie eine Redaktion arbeitet. Die Inhalte sind besonders relevant für Chefredaktionen, Verlagsleitungen und Innovationsverantwortliche, die Purple bereits einsetzen oder über einen Einsatz nachdenken.
Die Teilnahme ist für Sie kostenlos. Da nur eine begrenzte Anzahl Plätze verfügbar ist, vergeben wir sie in der Reihenfolge der Anmeldungen.
Do you have questions about Purple Connect 2026?
Questions, requests or suggestions about the event? We are happy to help. We look forward to your message.
