ChatGPT: Artificial intelligence in newsrooms
Can artificial intelligence replace journalists' work?


The printing press, the steam engine, the transistor – major inventions have repeatedly led to fundamental changes in our way of life. The development of so-called “Large Language Models” (LLMs) like GPT-3 and, most recently, ChatGPT also appears to be such an epoch-making invention. But what exactly is happening right now? And what does that mean for journalism? We'll take a look into the future.
ChatGPT is a dialogue-based chatbot that uses artificial intelligence to understand human language and generate text. ChatGPT is fundamentally different from previous “robot writers”. It understands questions and commands with impressive accuracy. It can answer all conceivable questions (mostly correctly), write articles in a desired style, summarize texts, program software, write poems, and much more.
We are currently witnessing the emergence of a new form of “steam engine” that offers incredible possibilities. What portion of this potential is realistically usable, and which of these applications can be leveraged to improve journalism, remains an open question. The question of the dangers is equally open. These are big questions, then, that we aim to address.
In this webinar, you will learn:
- Current trends in artificial intelligence development
- The capabilities of ChatGPT and potential applications
- How ChatGPT can change journalism
Presented by:
Peter Dyllick-Brenzinger is Co-Founder and CPTO of BeatSquares and a member of Purple's advisory board. At Purple he led platform development as Head of Product and Engineering. Before that he ran product in the editorial space at Axel Springer and built data-driven tools for the BILD and WELT newsrooms.
Are you ready to move beyond maintenance and focus on development?
Whether you need a digital-first CMS, an editorial system or an e-paper solution, we’ll show you what Purple can do for your media company. No strings attached, with concrete examples and tailored to your requirements.



